The Pharmacy Development Blog covers all of independent pharmacy business growth - Marketing, Management, Employee and Business Development, Personal Development, Social Media and Finance.
This is the Independent Pharmacy Blog about Business.
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What if there were no televisions, radios or newspapers anymore? How would you go about getting new prescription customers?
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As pharmacy entrepreneurs, it is easy to get caught up in the day-to-day frustrations of managing people, interacting with unhappy customers and a responding to a family who is constantly requesting your time. Without mindful awareness of your actions and thoughts, it is easy burn out and ultimately become ineffective when interacting with others.
Originally proposed on our "Who is Your Pharmacy Upsetting" blog post, to start a movement in your independent pharmacy business and stand out in the crowded marketplace, you should ask yourself three questions:
Over the past few blog posts we’ve discussed how to not be a boring independent pharmacy and how to be a pharmacy people would miss if you abruptly closed your doors. From these posts you may have decided to tap into a new niche market or re-think your pharmacy’s business model. Whatever the strategy, your brain is hopefully tattooed with the concept of “be interesting or be invisible”.
If you went out of business tomorrow morning, who would miss you? If it’s your patients who will just take their prescription and walk three more doors down to the next pharmacy, you’re in trouble. The idea of being missed, of being an important part of someones day, isn't easy to accomplish. Unfortunately, you are not going to accomplish that by offering the exact same things as the chain pharmacies, just a few cents cheaper. As independent pharmacies you’re going to do it because you touch people, because you're generous, because you make change, because there's something you do that people connect with it. If you can't do this, your business will disappear. If you can do it, you'll have a line out your door for years.
“Change” – That’s a loaded word…and, we’re not talking about nickels, dimes, and quarters, here. We’re talking significant change - transformational, personal, professional, environmental - the list goes on and on.
Here at Pharmacy Development Services we have a rule…always make our boss look good. Is this an important rule? Yes, of course it is. He is the face of PDS.
The electricity from day one of the Independent Pharmacy Business Growth Conference carried over to Friday when the audience returned ready to learn more tried-and-true ideas on how to catapult their business in today’s economy.
After months of preparation and anticipation, today we finally kicked off the 2012 Pharmacy Business Growth Conference. The event was exactly what the conference promised to be: a time for independent pharmacy owners to step out of their businesses to learn how to grow their pharmacy and sustain success well into the future.
In The Powerful Story of Survival, author Rhondalynn Korolak shared that in 1949, thirteen (out of a highly skilled team of sixteen men) died battling a relatively small blaze that turned deadly in Mann Gulch, Montana. Upon investigating the circumstances of why thirteen of the “smoke jumpers” died while only three lived, Norman Maclean wrote a book entitled “Young Men and Fire”, which is the true story account of that fateful expedition of the “smoke jumpers” - fire fighters who parachute into the back country to fight fires.
