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Earlier this month, Teresa Stickler, R.Ph. and owner of Melrose Pharmacy had three very exciting things happen in her store:
While this may seem a bit overwhelming to the average pharmacy owner, Teresa is quite familiar with being exposed to the media as she's also been featured in America's Pharmacist, is extremely active in her neighborhood, and is highly visible in the PDS pharmacy owner community.
Why does Teresa do this, especially when she has all of the other worries and time constraints of owning an independent pharmacy? It's most likely because she sees it as an opportunity to gain more exposure, give back to the community, as well as provide insight on a subject near to her heart. I spoke with Teresa last week and asked her for her secret on landing so many great opportunities. She explained that it's because she's so involved and connected to her industry and community. For example, the tv tapings happened because she networked with a local camera man. Since she has branded her pharmacy as the "local pharmacy experts", Teresa, her pharmacy's name, and efforts are constantly being circulated around the community. Her strong brand helps her stand out from the other independents and chains, keeps her top of mind, increases her visibility to potential customers, and allows her existing customers to identify with her pharmacy in an engaging manner. Here are eight ways independent pharmacies can brand themselves as the local health experts and gain more exposure in the community:
As exciting things happen around pharmacy, be sure to let your customers know. An easy and free way to do this is by building an online community on Facebook and Twitter and regularly posting pictures and videos, health tips, and community and pharmacy news. Check out how Teresa's team does it on the Melrose Pharmacy Facebook page.
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