In the wild west, you were the only pharmacy in town. You knew everybody's names, and they knew yours. But then, cities grew, big box stores opened up, and people began to value the lowest price over relationships.
True value doesn't always lie in the lowest price, and by now, many unfortunate customers have been burned by cheap quality.
Today we live in the Recommendation Age, and consumers are changing the way they choose who they do business with--they want to do business with people who know them. In fact, they expect you to know them! And they expect you stay connected with them once they exit your four walls (and not via an 11 month old Yellow Pages book).
With so many choices for consumers, and business reviews just one Google search away, people are sniffing out businesses every day to decide whether to stay, or shop somewhere else.
If you build your brand right, your independent pharmacy has a chance to create RAVING fans, and powerful word of mouth marketing from customers that love you. But if you ignore some of the very recent shifts in the way that customers choose who they do business with, you risk damaging your brand beyond repair and going obsolete in the eyes of your customers and potential customers.
Learn how to:
- Be the pharmacy that your customers recommend to their friends and family
- Get found when people are looking for a pharmacy in their area
- Know what your customers are saying about you (and your employees!), and manage and protect your brand with best practices
In the Recommendation Age, the right tactics will make people love you, but neglect will lead to brand damagement. This is a must-attend course to learn how to create raving fans before they die out.
