Set Up

Claiming Your Social Media Real Estate

Now that you're starting to craft some strategy around the why's and who's of social media, it's time to look at the different social media channels that are available, and set up profiles on the sites where your target market is congregating.

Jump to: Webinar | Slides | Homework and Resources | Discussion

View the Set Up Webinar!

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Length: 56 minutes, 59 seconds

Webinar Slides

Homework: Claiming Your Pharmacy's Social Media Real Estate

  1. Review and update your pharmacy's social media strategy
  2. Set-up and optimize the social media profiles that are appropriate for your pharmacy. 
  3. Research your pharmacy's competitors and other pharmacies on the social media sites. 

Additional Resources and Tutorials

LinkedIn - LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Pharmacy LinkedIn Groups

Sample LinkedIn Profiles

Facebook - Over 500 million people have joined Facebook to connect with their friends and interact with their favorite businesses. They interact by posting information about the current whereabouts, photos, and interesting articles. Businesses now have the opportunity to use Facebook to connect with their customers and build a community of raving fans. 

Pharmacy Facebook Examples 

Twitter - is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called tweets, to your friends, or followers.

For tips on how to optimize your pharmacy's Twitter account, please view Session #2 slideshow, available above. 

Pharmacy Twitter Examples

Business Directory Listings - these sites allow you to create profiles on the web. Not only do they give the world a place to see your hours, location, and specialities, the sites also allow people to review your services and invite other people to try-out your business. Business Directory listings also help your pharmacy show up on the first page of Google. 

Best Business Directory Sites for Pharmacies

For optimization tips, please view the above slideshow. 

YouTube - is a video sharing website on which users can upload and share videos. Pharmacies can include their tv commercials, pharmacist tip of the week, product reviews, etc. 

Pharmacy YouTube Channels

For optimization tips, please view the above slideshow.

Discussion