Part 1: Building Your Following
Part 2: Social Media Time Management

Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this 2-part session:

• Learn how to build your social media following 
• Save time and avoid headaches by scheduling your strategy and content in advance

1. Update your social media strategy.
2. Hop into the Facebook Advertising platform and play around with the system. (Checking it out is FREE, fun, and very informative!)
3. Develop a social media schedule for the next 30 days.
4. Check out Hootsuite, an excellent social media dashboard and time management tool. 
5. Automate a portion of your social media efforts by connecting to the PDS Health Hub! 

Promoting Your Social Media Efforts

Online

• Facebook Page Widgets and Buttons
• Twitter Widgets and Buttons
• Free Email Signature App

Inside the Pharmacy

• Bagstuffer Template
• 8x10 Sign Template

Facebook Ads

• Overview
• The Official Guide to Facebook Ads
• 18 Super Easy, Highly Effective Tips to Grow your Fans via Facebook Ads
• Facebook ads for independent pharmacies (slide 61)

Social Media Time Management

HootSuite (Recommended)

HootSuite allows you to connect to multiple social networks from one website. This social media dashboard also helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Additionally, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.

• HootSuite Quick Start Guide
• HootSuite FAQ
• Set-Up Tutorial (The current process may vary slightly)

**While we have not used the following services extensively, Postling and Sendible are alternatives to using HootSuite.

Additional Time Management Resources

• Sample Social Media Gnatt Chart - MS Excel Template
• Social Media Calendar Template

Pharmacy Marketing Content (to help create your schedule)

• 50+ Independent Pharmacy Social Media Content Ideas and Examples
• Health and Inspirational Quotes

• Social Media Health Hub
  • I do not want to overhelm my online community, how often will you be post articles on Facebook and Twitter for us?
  • I am having troubles connecting to the Health Hub. How do I make PDS an admin? 
• I want my fans to be able to review my business online. How do I add a Review Tab to my pharmacy's Facebook Page?
• We own a Medicine Shoppe. How do I differentiate our socia media efforts from other Medicine Shoppes? I do not want to confuse my community. 
• If I set up a vanity url, will it change my account name too? 
• I am having troubles posting articles to my page and not my personal profile...help!
• I'm still not sure how to use Twitter. Where can I find a comprehensive Twitter guide with tutorials, definitions, and videos?