Measuring Your Pharmacy's Return on Influence

How many people is your message reaching? Who exactly is it reaching? Can you measure the impact of your efforts? What gets measured gets improved--once you understand how to answer these questions, you can significantly improve your social media marketing efforts and fortify strong relationships with your community. 

1. Complete/update your social media strategy
2. Determine what you are wanting to measure and monitor
3. Register for the appropriate monitoring and measurement tools
   Highly Recommended:
   - HyperAlerts
   - Google Alerts 
4. Perform a social media audit
5. Review your social sites’ analytic platforms  
6. Post links using bit.ly
7. Connect with the other Crash Course attendees, Samantha Timmermann, and Mat Silverstein on LinkedIn. Feel free to recommend each other as well!  

• HootSuite Anlaytics Info Sheet
• A Beginner’s Guide to Facebook Insights
• Yelp's Business Owner's Guide
• Bit.ly (URL Shortner and Tracker) FAQ
• How to Track your Success (or Failure) on Twitter

• Where can we go back and listen to the Social Media Crash Course sessions?
• How do I link my Pharmacy's Facebook Page with the Shop Local video?
• How can I post my version of the PDS newsletters
• I recently asked our employees to add our pharmacy's page as their place of employment. However, when they go to do it our page doesnt pop up as an option. Is this possible?
• I never receive notifications when someone comments on a post or writes on our Facebook Wall. I fear I'll miss something. Is it possible to receive an email when this happens?
• Where can I find a nice template for a sign up sheet to give to customers in the store inviting them to sign up for the newsletter, e-mail functions, and inviting them to be fans on facebook?