September 2021

February 2022 is fast approaching, and next year’s back-in-person Super-Conference is one you won’t want to miss. Join us on February 17-19, 2022, for three inspiring days focused on providing actionable solutions to the actual pressures you face every day running your pharmacy. Our inspiring speakers over the past 17 years is just part of the reason why this event needs to be on your calendar for 2022.

Revitalize and Inspire Your Team
Improve Pharmacy Profitability
Learn About the Newest Patient Programs
Connect with the Most Innovative Minds in Pharmacy

The Annual PDS Super Conference is the most actionable and impactful pharmacy business conference you can attend, so don’t miss your opportunity to realize your pharmacy’s full potential.

Note that the Super-Conference is not for everyone. For the past 17 years, we have built the premier event for independent pharmacy owners committed to growing their business through actionable content, inspiring connections, and pharmacy experts. If you’ve found yourself backed into a corner in your independent pharmacy but you’re determined not only to stay in business but to see your pharmacy thrive, then the PDS Super-Conference is for you.

As a Super-Conference attendee, you’ll be privy to exclusive independent pharmacy success strategies shared by industry and thought leaders from across the country. You’ll also hear from other independent pharmacy owners just like you who have turned their businesses around using a PDS-supported approach and the dedicated PDS coaches who work with owners and their teams to implement targeted strategies.

As we look forward to another year of growth for our community of independent pharmacy owners and their teams, we would like to highlight some of the motivational speakers we’ve had at PDS Super-Conferences in the past.

Inspiring Speakers from Past Conferences

John Maxwell

#1 New York Times bestselling author, coach, and world-renowned leadership expert John Maxwell took the stage in 2018 to talk about the Five Levels of Leadership. His thoughtful leadership principles were skillfully translated into valuable insights that helped attendees become stronger leaders in their pharmacies.

Amanda Gore

We were honored to have leadership, communication, and relationships expert Amanda Gore present in 2019. Amanda taught Super-Conference attendees how to develop a modern sales mindset, what it means to listen properly and create non-verbal connections, best practices for operating in your role as a cornerstone in the community, and how to overcome challenges and roadblocks with non-traditional revenue streams.

Tom Wheelwright

Tom Wheelwright, CPA is the CEO of WealthAbility. As a returning speaker at the Super-Conference, he advises pharmacy owners on all things tax. He discussed the new tax law and how it affects independent pharmacy owners. Tom also helps identify important tax deductions most pharmacy owners overlook.

These relevant and inspiring speakers all left an incredible mark on our audience. In fact, attendees were so captivated that 91% said they are extremely likely to attend the 2022 PDS Super-Conference to see what remarkable strategies and outside-the-box thinking the next event will bring.

All of the PDS Super-Conference keynote speakers must have an innovative mindset with the heart of an independent pharmacy owner. We seek out the best of the best with industry knowledge and expertise that translates directly into building cohesion, driving sales, and improving your pharmacy’s community reputation.

2022 PDS Super-Conference

Of course, we know the proof is in the pudding. If you’re on the fence about registering for the 2022 PDS Super-Conference, then we invite you to listen to emotional success stories from some of our members. You can access these PDS member testimonials here. The independent pharmacy owners we’ve acknowledged here have applied PDS strategies to transform their pharmacies from a place of minimal profit or deficit to a thriving community healthcare hub. You’ll hear more stories like these at the Super-Conference.

We’re currently finalizing our list of 2022 keynote speakers and we can’t wait to share them with you very soon. In the meantime, secure your seat at the 2022 PDS Super-Conference here. Tickets are on sale now so don’t wait.

Building a digital presence for your pharmacy is essential in this booming era of technology. Since the pandemic, more people than ever are using social media to stay connected with their communities. If you haven’t yet developed one or more social media pages for your pharmacy, then now is the time to start. In this guide, we’ve compiled everything you need to know to get your pharmacy started on social media.

Identify Your Audience

Before you build your page, you need to know who you’re speaking to. You may have a narrow audience, such as elderly members of your community with long-term healthcare needs, or you may be targeting a broader range of potential patients. Whatever the demographic you are targeting, you need to know who they are so you can adapt your images and messaging to capture their interest and encourage them to engage with your pharmacy.

Be Relevant

Yes, you should absolutely incorporate posts about your newest line of vitamins and supplements and expanding range of healthcare services. In fact, we recommend you post every time there is a notable change happening in your pharmacy, whether you are adding a new team member or changing the way you display your products to make it easier for patients to navigate your store. However, you want patients and potential patients to engage with your page even when they aren’t focusing on their healthcare needs. In addition to business-related content, stay current with community news and events and be sure to post about these on your pages too. This is also a great way to encourage other local businesses to share your posts with their prospective audiences.

Observe Your Competitors

A great way to build your audience quickly is to find your competitors on social media and observe how they are connecting with their audiences. Investigate the pages they are subscribed to and the hashtags they are using. If any of these are relevant to your independent pharmacy, start incorporating them into your own social media marketing strategy. As you navigate through each affiliate page, keep an eye on the related and suggested pages that come up and assess whether these would be a good opportunity for your pharmacy to reach more patients as well. Remember that your competitors may not be targeting exactly the same pool of prospects, so keep the audience you identified for your pharmacy top of mind as you perform each assessment.

Keep It Visual

A vibrant image is far more likely to capture the attention of potential patients than a lengthy post. Be sure to include eye-catching photos and graphics with every post you make to maximize the potential for engagement. You can use images from your own collection or purchase stock photos and graphics online from sites like Shuttershock and Fiverr. You can also explore free imagery sites like Pixabay.

Drive The Conversation

Social media is all about starting and maintaining conversations. Whether you are engaging with your audience in the comments section of your post, on a page you follow, or in your direct messages, it is essential that you engage and drive the conversation. A conversational tone is key in all of your social media engagements because this makes you far more approachable to potential patients. In time, you should develop an online tone that is unique to your independent pharmacy and helps you stand out.

Use a Social Media Dashboard

As you expand your online presence, moving between platforms can become quite time consuming. Investing in a social media dashboard like HootSuite or Social Oomph can help you pre-schedule content and make the most of your social media marketing efforts. Tools like these help improve your time management so you can get back to doing what you do best.

Get Started Today!

With our exclusive list of 20 social media ideas and prompts, you’ll be ready to get started on your first posts and more. Download the easy-to-follow list here. If you’ve opted to work with a PDS coach, then reach out to them to help you brainstorm new content ideas. If you have not yet gotten started with a PDS coach and would like to elevate your business this way, schedule a call with us today.

Inspiring Speakers | PDS Super-Conference

Inspiring Speakers from Past Conferences

John Maxwell

Amanda Gore

Tom Wheelwright

2022 PDS Super-Conference

A Pharmacy Owner’s Guide to Getting Started on Social Media

Identify Your Audience

Be Relevant

Observe Your Competitors

Keep It Visual

Drive The Conversation

Use a Social Media Dashboard

Get Started Today!

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