Millennials are the young adults born between the early 1980s and the year 2000. They account for a large part of the American population and they are now having children. With trillions to spend on themselves and their kids, companies are starting to take notice of these millennial parents. We find that millennials are looking for a home pharmacy that really cares about the family. Easily attract business from millennial parents by promoting family-friendly programs and services.
1. Flavored Medications
Liquid medication is typically best for children. You can take an extra step in assisting parents by making the medicine go down even easier. Use sweeteners with bubblegum or chocolate flavoring to mask bitter medications and to increase a child’s willingness to take it. It will certainly taste better than unflavored medicine, and your millennial parent customers will be very grateful.
2. Free Children’s Vitamin Program
There will always be new parents in your community and devoting resources to attract them will pay off. Implementing a free children’s vitamin program is an excellent opportunity for your pharmacy to reach young parents, especially those who may be struggling financially. Not only does this type of program help families focus on better nutrition, it also boosts brand recognition and word-of-mouth marketing for your pharmacy. You will easily become the pharmacy of choice when patients can receive free vitamins, as well as paid prescriptions for additional family members, in one location.
3. Rewards Program
Reaching adulthood in a U.S. economy that is less than optimal means that millennials are often more financially cautious than prior generations. Therefore, they love and appreciate a good rewards program. Your pharmacy can implement a simple, inexpensive rewards program that will make customers feel appreciated and motivated to visit your store again and again.
As one of the largest generations in history, millennials are vital to the United States economy. Spending $1.3 trillion annually, they are equipped with exceptional buying power and will command significant changes within all industries as their incomes and families grow. Get ahead of your competition by implementing programs to gain their trust and you will enjoy their repeat business for a lifetime.
If you are interested in finding new ways to stay ahead of your competition, download our free eBook 3 Innovative Ways to Compete in the Pharmacy Market.