Shows like Dr. Oz, Oprah, and The Doctors are incredibly popular, and they frequently recommend products to their viewers. From weight loss supplements to healthy eating recipes, these popular talk shows suggest and endorse products that aim to help people improve their lives.
Almost immediately after a recommendation is made, thousands of people drive to their nearest retail store to get their hands on these hot new products. Green coffee bean extract, raspberry ketones, biotin, white kidney bean extract and coconut oil have all gained sudden popularity due to a recommendation from Dr. Oz.
There’s a good chance that some of your customers watch these shows, anxiously waiting for these new products to appear on store shelves. Where do these customers turn when they’re looking to buy one of these products? If it’s not your pharmacy, it should be.
This is where a Recommendation Station comes into play. A Recommendation Station is a section of your store that has products and program materials related to items recommended by Dr. Oz and other notable advisors. We suggest placing your Recommendation Station in one of these high-traffic areas: the end cap of one of the aisles, waiting area, near the supplement section or in the counseling area, closest to the pharmacist.
The amount of product you feature at your Recommendation Station will depend upon how much space you have in your pharmacy. Think about what types of products your customers would be most interested in. Choose from popular categories such as; weight loss, anti-aging and disease prevention all which can represent significant increase in revenue.
Do you need a Recommendation Station in your pharmacy? Here are three key benefits:
1) Brings in new customers
The moment a well-known TV personality recommends a product, people instantly want to know where they can buy it. Your patients will likely look online, in retail stores, and in other pharmacies. Becoming a supplier for trend products is a great way to solve a need in your community and bring in new customers. You might want to add a section to your website that lets people know you carry these products or post about it on social media sites. This will help generate word of mouth marketing. Soon, your current customers will be telling their friends and family that they can find these special products at your store.
2) Sets you apart from your competitors
As an independent pharmacy owner, you’re constantly looking for ways to set yourself apart from the competition. Although national chains often carry “as seen on TV” products, when was the last time you saw one of them with a section of products that was recommended on a health-related TV show? When you set up a Recommendation Station in your pharmacy, you’re doing something that many of your competitors aren’t doing. You’re offering products that your customers can’t get anywhere else, and in turn, you’re differentiating yourself from other pharmacies in your area.
3) Provides another opportunity to help customers
Setting up a Recommendation Station is more than just putting the products in your store, doing some marketing, and watching your customers buy the products. When your customers are in the store, it’s important that you educate them about the usage of these products including possible drug interactions, recommended dosage, and more. You should use your Recommendation Station as an opportunity for your staff to engage with your customers and provide useful information.
To be a valuable resource for your customers, it’s important that you educate your staff on the products you’re selling. Create binders with all of the products that include product information, sales cheat sheets, and patient brochures with talking points to address questions.
Setting up a Recommendation Station is a great way to bring in new customers, increase sales, and set yourself apart from the competition.
Looking for more ways to differentiate yourself in the pharmacy market? Register for our free webinar, 5 Niches Chain Pharmacies Are Neglecting