Children aren’t always the healthiest of eaters. They’re always up for chicken nuggets and french fries but rarely do they enjoy eating their string beans and spinach. Between busy schedules and picky food preferences, parents often have a difficult time ensuring that their children are getting the right amount of vitamins and minerals. As a result, they’ll supplement with multivitamins to help ensure their children are as healthy as possible.
Implementing a free children’s vitamin program is an excellent opportunity for your pharmacy to reach the parents in your community. Not only does this type of program help families with better nutrition, it also provides a great value to your pharmacy. If you’re on the fence about whether or not to implement a free children’s vitamin program in your independent pharmacy, here are three things for you to consider:
Free Services Are a Great Way to Launch a New Pharmacy
Just opened your doors? Congratulations! Many new pharmacy owners find building their initial customer base to be more difficult than they anticipated. An easy method for getting started and increasing your pharmacy’s brand awareness is to invite your potential customers into your store, with a low-risk offer of free vitamins. Once you establish a relationship with a few families, your word-of-mouth (read: FREE) advertising will increase.
Feel Good About The Impact You’re Making in Your Community
The ultimate goal of any business is to create a comfortable living for it’s owners and employees; but there is certainly something to be said for the morale boost that comes with being in an industry that promotes health in your community. While you could choose any number of products to “give away,” define the ones that have the greatest impact and focus on those.
What could be better than to wake up every day and know that you’re playing a key part in keeping the children in your community healthy? We’ll tell you, there isn’t one.
Attract New Customers
Much like a recently opened pharmacy, well-established community pharmacy owners are always looking for ways to increase the number of their customers – we don’t have to tell you that. For the same reasons that a free vitamin program benefits those newer pharmacies, leverage the same principles to revive your existing customer base. There will always be new parents in the community and devoting resources to attracting them will pay off. Once these families will become frequent visitors in your pharmacy to stock up on their vitamins, they’ll naturally think of you when an illness or medical situation requires a paid prescription. Whether they need a flu shot or cough medicine, your pharmacy will be at the top of their mind.
The concept of giving away vitamins free of charge may not have been one of your first thoughts, but the benefits of cost versus return on investment for your pharmacy through a vitamin giveaway program is something you should consider. Welcome new customers, engage long-lost ones, and go to sleep each night with a smile on your face. Your pharmacy won’t soon be forgotten when it comes time for your vitamin program parents to fill prescriptions or purchase over the counter medicines.
Looking for more helpful tips on programs you can start in your pharmacy?
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