Creating a personal connection with current patients is just as important as acquiring new pharmacy business. Adopting a thank you card program is an inexpensive, highly effective method for reinforcing the connection between patients and your pharmacy. Handwritten cards can also be used to express congratulations on a new baby, concern about a patient who has spent time in the hospital or interest in a customer who hasn’t visited your store in a while.
There are many reasons to regularly send notes to your patients, including:
Show Your Appreciation
Independent pharmacy owner, you have a lot to be thankful for. Your regular customers are supporting your pharmacy, helping you keep your lights on and doors open for business. A customer appreciation note makes a big impact with little effort. Keep it short and sweet. For example:
- Earning your business made my day! Your happiness is contagious and we are proud to call ourselves your hometown pharmacy.
- Thank you for letting us care for you while you have not been feeling well. You are in our thoughts and we hope you feel better soon.
- Thank you for coming in for your prescriptions today. I look forward to seeing you again soon.
- Thank you for taking the time to voice your concerns today. We always welcome suggestions on how we can improve our service.
All of your efforts to connect with patients should have one end goal – to build relationships. Thank you cards help encourage lasting, meaningful relationships by reminding patients of how much you care. For small businesses, expanding upon existing relationships is the best way to gain new business through customer referrals, so you can compete with bigger stores who use expensive advertising to build name recognition but don’t offer a personal touch.
Stand Out From Competitors
Any time you implement a program that your competition does not have, you are setting yourself apart from the rest. Your patients receive numerous emails every day and the vast majority of them are spam, marketing messages and social notifications. Do not allow your heartfelt message to get lost in the multimedia shuffle. A professionally printed card with a handwritten, personalized message shows your patients that you are serious about them and your business. As an independent, the ability to deliver personalized service is your competitive edge.
Handwritten cards are only one of the hundreds of ways you can improve your independent pharmacy business. What steps are you taking to ensure that you seize every opportunity to make your business better? You can begin immediately by downloading our free ebook, The Pharmacy Owner’s Guide to an Exceptionally Effective Implementation.