• Blog
  • Member Log-In
  • Contact Us
(800) 987-7386
  • Home
  • Why PDS?
  • Success Stories
    • Member Testimonials
    • Case Studies
  • Programs for Pharmacies
    • Membership
    • PDS do-it-for-you Solutions
      • PDSconnect
      • PDSfinancials
      • PDSreach
  • Resources
    • Finances
    • Operations
    • Team
    • Growth
  • Let’s Talk
  • Menu Menu
You are here: Home1 / All2 / 3 Ways to Increase Pharmacy Profits through Customer Education
pharmacyupsell.jpg

3 Ways to Increase Pharmacy Profits through Customer Education

August 31, 2015/0 Comments/in All, Pharmacy Growth Strategies/by pdsmarketing

 

pharmacyupsellOne of the best ways to show your value in the marketplace is to educate your customers, not just sell to them. If you want your customers to purchase more vitamins from you, it may not be enough to mark them on sale, you need to educate your customers about why they need vitamins in the first place. Soon, your pharmacy will be thought of as a friendly place to go for advice, answers to questions and not just another business trying to take their money. This can be easier than it sounds:

Seminars and Classes

Hosting a seminar or class with an expert speaker at your pharmacy is a value-added benefit for your customers. Base your seminar topics on commonly asked questions or certain subjects  that you know will be useful to a lot of people, such as helping Baby Boomers understand their new Medicaid plans. Customers who attend these short classes or seminars will gaining valuable knowledge about various topics that matter to them, meet others in a similar situation and have a great feeling about doing business with your pharmacy

Disease Management Programs

Costly chronic conditions, including diabetes, coronary heart disease, depression, and arthritis can be difficult to deal with alone. People with these conditions will benefit from a disease management program. Since people who struggle with these diseases typically need more health care than others, building trust with patients like these can be extremely beneficial to you. Implementing a  program around chronic conditions in  your pharmacy is a great way to help people with these illnesses and as a result create more customer evangelists.

Staff Product Recommendations

This can be a fun way to not only educate customers, but can also create a relationship between your staff and your customers. Your customers will appreciate someone who has actually used a product telling them it works, so they don’t feel like they’re taking such a big risk in purchasing it. A staff recommendation can be presented two different ways:

Informally, more like an upsell. If your employee sees a customer purchasing diabetes medicine they can ask if they also need a correlating product that has received rave reviews.

Formally. This can be a physical bulletin board, email, blog post, or any other way to display the staff picks for a particular period of time. Get creative! If it’s the beginning of summer, the staff pick for the week may be sunblock or weight loss supplements.

Your customers will greatly benefit from the knowledge base that you and your team possess. Providing health education on a variety topics, is a great way to differentiate your pharmacy from the others. If someone is learning from you, chances are they will  buy from you as well. For even more ways to stay competitive, download our free eBook 3 Innovative Ways to Compete in the Pharmacy Market.

 

Tags: Independent Pharmacy, Pharmacy Growth Strategies, Profit Strategy
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share by Mail
https://www.pharmacyowners.com/wp-content/uploads/2017/08/pharmacyupsell.jpg 125 600 pdsmarketing http://www.pharmacyowners.com/wp-content/uploads/2022/01/PDS-logo.svg pdsmarketing2015-08-31 08:27:452018-04-04 15:10:433 Ways to Increase Pharmacy Profits through Customer Education
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts

  • Financial Literacy for Pharmacy OwnersApril 11, 2022 - 10:59 am
  • Open Enrollment Best PracticesOctober 27, 2021 - 6:40 pm
  • pds super conferenceInspiring Speakers | PDS Super-ConferenceSeptember 17, 2021 - 11:57 am
  • A Pharmacy Owner’s Guide to Getting Started on Social MediaSeptember 15, 2021 - 11:17 am
  • What Does It Mean to Manage Inventory With Purpose?August 24, 2021 - 3:46 pm

Categories

  • All
  • Featured
  • PDS Super Conference
  • Pharmacy Compliance
  • Pharmacy Finances
  • Pharmacy Growth Strategies
  • Pharmacy Operations
  • Pharmacy Profits and ROI
  • Pharmacy Staff Development
  • Pharmacy Team
How we do it (link to pharmacy programs)

About PDS


Company Overview
Our Team
Careers
Press / Media
Podcasts

pds logo

Pharmacy Times SAP Seal

For Members


PDSadvantage
Training

PDS Events


Pharmacy Webinar Series
PDS Super-Conference
PDSspeaks
Event Calendar

Recent Posts


May 11, 2022/by Cynthia JeanInFeatured, Pharmacy Growth Strategies, Pharmacy Staff Development Tags:business growth, community pharmacy, diversification, Independant Pharmacy, Pharmacy Customer Service

Expanding Your Pharmacy’s Reach Through Point-of-Care Testing

April 18, 2022/by Cynthia JeanInFeatured, Pharmacy Growth Strategies, Pharmacy Staff Development Tags:business growth, community pharmacy, Independent Pharmacy, Pharmacy team

Four Strategic Trends Independent Pharmacies Need to Implement in 2022

April 11, 2022/by pdsmarketingInAll, Pharmacy Finances

Financial Literacy for Pharmacy Owners

View PDS Blog

Let’s Talk


  • (800) 987-7386
  • 1926 10th Avenue North #400
    Lake Worth, Florida 33461

Or Contact Us Here

Copyright © 2022. All Rights Reserved. Privacy Policy  |  Terms of Service
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Member Log-In
  • Careers
  • Contact Us
How to Identify, Attract and Keep Your Pharmacy’s Ideal Customers ideal_clients.jpg efficient_pharmacy-owner.jpg 8 Habits of the Most Efficient Pharmacy Owners
Scroll to top