“Culture” has become a huge buzzword in business lately, and it’s hard to ignore its importance in your pharmacy. From higher employee retention to more satisfied customers, cultivating a strong culture in your pharmacy can no longer be an idea, but a mission. Everyone has their own definition of what it means to have a successful company culture, and there’s no right or wrong when it comes to defining a culture that works for your store.
The good news is that you don’t need to be a Fortune 500 company to define and cultivate a great culture. You don’t need to have a slide in your pharmacy or give away lunches every day either. Although these extra perks are nice and often feel like a a great assets, they can distract you from building a true lasting culture.
Your pharmacy’s culture is your vision of who you are, how you treat your employees and customers, and all that you strive to become. It’s what makes you a desirable employer, and it’s what compels people to work for your pharmacy.
If you’re looking to build your pharmacy culture from the ground up, here are four tips to follow:
Create a Compelling Vision
There’s a good chance that you have all of these ideas in your head, so be sure and get them down on paper and define your vision. Putting your vision in writing will make it successful, allowing your team to have a reference point of what they’re working toward. The goal of a vision statement is to define your pharmacy’s purpose. It also provides direction and inspiration for your employees, and serves as a guide for your culture. Your vision statement should be short, memorable, and concise.
Determine Your “Why”
It’s not enough to define what you do. You also need to understand why you do it. If your business exists solely to make money, your employees won’t stand behind you for long. Your “why” is your passion behind your business and the reason you wake up every morning to go to work. It’s the reason you do what you do. It’s important that you determine your “why” and convey it to your team. Your “why” should benefit your company and your community. If you have a strong enough “why”, you will attract passionate employees who want to help you fulfill your company’s purpose.
Set the Tone with Your Leadership
In the beginning, your pharmacy’s culture is mostly shaped by how you and other leaders in your pharmacy act. It’s important that your leadership team embodies everything you want your company culture to be. If teamwork is important, it’s essential that your leaders actually work as a team. If transparency is important, your leaders need to be transparent, even when it’s difficult or uncomfortable. Culture starts at the top and works its way down to your team. If you don’t embody your pharmacy’s culture, you can’t expect your team to embody it either.
Communicate your values, vision, and culture both internally and externally. It’s important that your team not only understands your culture but also knows why it’s important. Be transparent with your employees about your expectations. Reward those who work to advance and embody your culture, and be honest with those who don’t. The only way that your entire team will be able to understand your culture is if you communicate with them openly and honestly, every step of the way.
Building a strong culture in your pharmacy isn’t something that happens overnight. It takes time to craft your vision statement and to explain your vision and culture to your team. However, by following the four tips above, you will be able to build a stronger culture in your pharmacy.
Want to learn more about building your pharmacy’s culture and running a successful pharmacy business? Register for our free webinar: The Roadmap to Pharmacy Business Success.