Every consumer wants customized experiences and products while shopping, but when faced with 700 options the choosing becomes difficult. In a recent Ted Talk, speaker Sheena Iyengar, explained, after her experimental findings, how businesses can improve customers’ experience when making choices. Do you know how many choices you make in a day? In a week? In […]
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There are three ways to grow your pharmacy: Increase the number of transactions Increase the frequency of transactions Increase the amount per transaction The easiest way to increase profitablity is by tapping into your existing customer base, and increasing your customers’ frequency or amount per transaction. However, it’s always nice to attract new customers. One […]