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The most relevant and current collection of blogs dedicated to helping the independent pharmacy owner.

Ethical Influence in Pharmacy: Persuading Prescribers and Patients to Say “Yes”

September 25, 2018/in All /by pdsmarketing

What makes people say yes? The science behind persuasion is comprehensive, and researchers have been studying the factors that influence people to say “yes” to the requests of others for over 60 years.

The real question is: what guides human behavior? During the decision-making process, it’s natural to think that people consider all the information available to them to determine their response. In reality, people are guided by certain factors that influence their decisions because we lead such busy, sensory-saturated lives.

Read on to discover what guides people to say “yes!”

An Introduction to Our First Keynote Speaker for PDS 2019!

Dr. Robert Cialdini, a New York Times best-selling author, psychologist, and professor, founded the principles of persuasion. We’re so excited to reveal that he will be at the 2019 PDS Super-Conference as one of our Keynote Speakers! At the show, he is set to wow the crowd with his topic on ethical influence, which will be a hot topic at PDS 2019 because we will focus on prescriber buy-in as well as ethical persuasion for your pharmacy patients. We will lay the foundation down at the conference, address questions and teach you how to effectively get the buy-in you want without sacrificing your integrity.

What we’ll share with you below are the findings of his research… you may be surprised at how you can use his principles effectively and ethically.

The 6 Principles of Persuasion

In Dr. Cialdini’s research, he identified 6 factors that influence people and drive them to say “yes.” He believes that if you understand and employ these principles in an ethical manner, you can also increase your chances of influencing others to the desired outcome.

Reciprocity
Scarcity
Authority
Consistency
Liking
Consensus

Dr. Cialdini identified these universal principles by observing real-life situations of persuasion over a number of years. Let’s be clear, these principles must be ethically used to be effective and align with moral practices. Let’s unpack how these principles guide our behaviors.

Reciprocity

This principle plays on the need for people to give back what they have received first. Whether it’s a behavior, gift, or service, people feel obliged to give back.

Simply put, if someone does you a favor, you have the social obligation to return the favor you owe. An example for pharmacies would be if one of your team members gives a customer personalized and unexpected service, such as a free sample, the customer will feel obligated to either purchase the product, other products or return to your store.

Scarcity

You may have already inferred what this principle is about. People want what they cannot have. If you announce that a product will be going off the shelves, your customers will be more willing to purchase this product even though nothing has changed about it, neither the quality or the price.

The research is clear — when using the scarcity principle in your pharmacy, you must not only speak of the unique benefits of your product, but also, what they have to lose if they miss out.

Authority

Why is it that we tend to hold more stock in people in uniform or degrees on the wall? Attributes such as these indicate a level of authority in their field and for most of the population that passes the mental litmus test of credibility.

The science behind the authority principle shows signaling what makes you credible makes your audience, patients, prescribers, or otherwise, more apt to be influenced by this display of expertise.

Consistency

This is an interesting principle, and likely not often considered in a business setting. The idea is that your customers tend to be consistent with the things they have previously said or done.

What this means is that if you make small asks at the beginning of your relationship or transaction, they will be more willing to see it through. An example of this is a recent study where a health center was able to reduce their missed appointments 18% by asking the patients to fill out appointment details on their own appointment card instead of the staff. This also works if you want to make a bigger ask of the customer down the road, they will be more agreeable to complete the bigger action if they have consistently completed smaller ones.

Liking

The driving force behind this principle is simple — people will say yes to those they like.

What makes people like you? Humans will tend to like others with whom they can relate, people who are amiable, and with whom they have a connection. This is why it is so vital that you’re putting the right people on your team in customer-facing positions. Your team on the front lines must be personable, knowledgeable, and provide exemplary customer care.

Consensus

The consensus principle follows the idea that people will flock to and trust the consensus of others. This is why social proof sites like Yelp, or the rating on your Facebook business page will successfully convert people to follow you. We trust the opinions of our peers.

For your pharmacy, it’s important to deliver quality patient care and excellent customer service, then provide an outlet for people to praise and rank you so you can build that credibility. This, of course, holds you and your team to high standards that you must uphold.

Save Your Seat to the Most Important Pharmacy Conference of Your Career

These 6 principles of persuasion are scientifically proven to increase your ability to influence others. PDS is proud to bring you the Annual Pharmacy Business Super-Conference with three days of actionable content. Independent doesn’t mean alone. Gain the knowledge and strategies shared by 1,600+ thriving pharmacy owners.

Who’s Afraid of an Amazon-PillPack Merger?

September 15, 2018/in All /by pdsmarketing

These days, everyone’s talking about adherence. Amazon’s pending acquisition of PillPack didn’t start this conversation, but the retail giant has certainly increased its volume… and it’s urgency.

At RxSafe, we talk to a lot of independent pharmacy owners, and their reaction has been mixed. Here are a few observations we’ve heard, in no particular order.

What the Cynic Says
Amazon overpaid. Jeff Bezos made this purchase mostly to anger his chief rival, Walmart. Once Bezos finds out how difficult the pharmacy business is, he’ll quickly lose interest and PillPack will be sold off a few years down the road at a big loss. But who cares, when your trillion-dollar company can simply write it off? Yawn.

What the Worrywart Says
This is just another nail in the coffin for independent pharmacy. We can’t compete with Amazon’s scale, ad budget and cost-cutting abilities. They’ll drive us out of business because nobody values personal relationships anymore. Consumers just want their stuff as quickly and cheaply as possible. Woe is me!

What the Opportunist Says
Hey Amazon, thanks for the free advertising! When my customers see all the hype about PillPack they’re going to come through my doors and ask me if I can give them a nice little box with a 30-day supply of neatly sorted meds, just like they saw on TV. I’ll launch my own strip packaging business, which will go through the roof. My market share will grow, my star rating will increase, and reimbursements will improve. The best is yet to come!

So, Who is Right About the Amazon-Pillpack Merger?
Only time will tell.

To add fuel to the fire, here’s some news: according to a survey released this week, 85 percent of Amazon Prime members said they are open to purchasing drugs directly from Amazon.com. That’s a big number, and perhaps not surprising, but it does give one pause. Another thing we’ve heard from multiple pharmacies is that PillPack is targeting new business by going through patients’ insurance companies to transfer individuals to their adherence platform.

As we’ve stated before: be aware. If you get a call to transfer a prescription, always call the patient to confirm that the request came from them.

Below is some specific advice for our friends.

To readers who are on the cynical side: let’s not write off Amazon just yet. After all, the company has a history of starting small, testing the market and fine-tuning its service, before launching a full-fledged commercial operation. If they’re serious about pharmacy, they’ll take great pains to learn the business, they’ll make adjustments to leverage their size and reach, and they could potentially have a huge impact.

For those who might be worrywarts: don’t panic. Remember, even though Amazon reportedly paid $1 billion for PillPack, the company’s revenues this year are just shy of $100 million. In terms of market share, that’s only about 25 hundredths of 1 percent of the $400 billion pharmacy market. Stated another way, if you considered the market size to be a mile long, PillPack has gone about 1 foot. Conclusion: Amazon/PillPack isn’t going to put you out of business tomorrow.

Finally, for the opportunists out there: We admire your pluck. And, we think you’ve got the right idea and the right attitude. However, don’t fall in love with the first “shiny object” that you see. There are major differences between adherence solutions and automation options, not to mention your own unique needs and customer base. Shop around! This is most certainly not a “one-size fits all” endeavor.

None of us has all the answers. But if you’re considering an adherence solution, here are some questions we strongly recommend you ask:

1. Would my patients be better served by blister cards or strip packaging? What are the pros and cons of each approach?

2. What are the economics of purchasing or leasing an automation solution?
a. Cost of acquisition (do you need to buy cassettes or additional inventory?)
b. Vision inspection (built-in, automated, manual?)
c. Consumables costs (paper, ink, variable pouch length?)
d. Maintenance costs (whole system or each part?)
e. Fill labor (tech production and pharmacist verification)
f. Speed of production (completed jobs per hour, on-demand?)
g. Rework necessary (how much, how often?)

3. Can I easily integrate OTC into my adherence program?

4. How am I positioned to market an adherence program? Can my vendor help?
a. Increasing awareness and demand in my market
b. Branding, package design
c. Google/Facebook ads
d. Website, video, audio, email marketing
e. Posters, bag stuffers, door hangers etc.

As you can see, there’s a lot to research, plan and prepare. Amazon is set to finalize its purchase of PillPack by the end of this year. Are you ready?

For more information about RxSafe, you can head to their website at www.rxsafe.com and you can see them in person along with all of their great technology solutions at the biggest independent only pharmacy conference every year – the PDS Super-Conference. When you attend the PDS Super-Conference not only do you get 3 days of proven, actionable programs from the stage, you get to interact up close with world-class exhibitors. The exhibitors at the PDS pharmacy conference have been vetted and are guaranteed to help your pharmacy operations. We even have some that only come to the PDS Super-Conference! For more information on the most impactful pharmacy conference head to www.pdsconference.com.

[Video] Pain Management to Boost Pharmacy Sales

August 29, 2018/in All /by pdsmarketing

Acute and chronic pain is a problem that affects approximately 100 million Americans; that is more people than diabetes, heart disease, or cancer combined. The devastating effects of opioid misuse have become all too familiar, leaving many, patients and healthcare providers alike, in search of pain management alternatives. The intersection of technology and healthcare allows independent pharmacies to take a leading role in the latest evolution of the industry and further cement their role as a healthcare ambassador to their community.

Pharmacy Development Services introduced owners to the idea of alternative pain management therapy and PDS solutions partner, First Alternatives at the PDS Super-Conference.

Unlike pain medication or surgery, Microcurrent therapy pain management technology is:

Not Addictive
Non-Toxic
Non-Invasive
Non-Pharmaceutical

Role of the Pharmacist

Pharmacists have the ability to establish solid relationships with pain patients in their communities. Positioning your store as a healthcare destination allows you to be more than a place to get prescriptions filled once a month. Leverage your knowledge and hone your pharmacy's unique strengths to create the competitive advantage every business is seeking.

Identifying the need for pain management solutions is just the beginning. You can start to improve profitability through effective implementation, scaling the programs, and marketing your services. Exceptional patient outcomes and pharmacy profitability are not mutually exclusive. If you don't keep your doors open for business, what would the impact be in your community?

Microcurrent Therapy

Studies show microcurrent therapy is a viable treatment for patients with a variety of symptoms and conditions such as sciatica, back pain, carpal tunnel, and other chronic illnesses. Scientists have seen significant decreases in their participants’ threshold for pain, which is consistent with the results that microcurrent therapy customers have seen in their daily lives.

Click the video to watch our presentation from First Alternatives CEO, Mike Legel at a recent PDS Super-Conference.

The Science Behind Microcurrent Therapy

In the 1980's, Tim Smith, at the time one of the leading engineers at Texas Instruments, was working as a consultant for SCENAR (Self-Controlled Energetic Neuro-Adaptive Regulation) when he realized that the groundbreaking technology could transform the lives of patients. Smith invested his own money to design, develop, and manufacture a commercial microcurrent device for pain management.

Now as the founder and CEO of Avazzia, the company built around his device, Smith has seen the extraordinary impact that his product has had on patients, doctors, and independent pharmacy owners. By partnering with First Alternatives, Avazzia has been able to sell its devices to consumers and business owners around the world.

Avazzia’s devices use high-voltage, extremely low-level pulsed electrical waveforms, known as microcurrents, to treat nerve pain, muscle pain, inflammation, scarring, and other health problems. Human tissue has an electrical frequency, and that frequency is disrupted when we are injured, stressed, or sick. Microcurrent therapy restores the normal frequencies within our cells, drastically reducing pain, inflammation, and other functional impediments.

Alternative Pain Management: Improve Pharmacy Profits and Patient Outcomes

Avazzia and First Alternatives are committed to changing the pain management industry
using microcurrent technology. Legel has created a business model that empowers independent pharmacy owners, providing information, products, and networking opportunities that will transform their businesses.

Microcurrent devices are perfect for consumers and medical practitioners alike. Pharmacy owners can see profit margins of up to 36% on the retail price of their sales. There is tremendous earning potential when you bring microcurrent technology into your pharmacy or clinic. Welcome to the next generation of pain management therapy!

Do You Want To Learn More?

Mike Legel has developed a straightforward business model for pharmacy owners that want to sell microcurrent devices. You don’t have to wait for PDS 2019. Click below to learn more about our PDS Super-Conference and join our mailing list.

About the PDS Super-Conference

The PDS Super-Conference is unlike any other conference in the industry. Over the course of our 3-day event, you will discover groundbreaking innovations, exclusive exhibits, and keynote speakers that have built multi-million dollar businesses in medical technology, pharmaceuticals, and pharmacy management. Our conference has transformed thousands of independent pharmacies, and we know that it will radically change your life.

Here’s the Rundown on DIR Fees

July 3, 2018/in All /by pdsmarketing

Pharmacists and owners know about DIR fees and the dangers it means for retail pharmacies. But for most of the world, the term “DIR fees” sounds like another industry buzzword. One of our PDS members, Traci Shell from Corner Drug Store in North Carolina sent us a summary that was so spot-on and well written, we had to share it.

BONUS: Look below for an easy download of this summary and a breakdown of DIR fees per PBM.

You can share this with…

The team at your next team meeting (that’s what Traci did!), so they can stay current with the issues your pharmacy faces and understand that the goals you set are around combating these fees. Read below to learn how pharmacies like you are making them irrelevant.
Elected officials so they can begin to comprehend the plight of the independent. The more they understand the gravity, the greater the chances to spur legislation that drives real change in the industry.

What are DIR Fees?

DIR stands for Direct and Indirect Remuneration. In a nutshell, these are fees paid back to the PBM (pharmacy benefit manager) after the point of sale transaction or time of adjudication. Fees are typically collected at the time of third-party payment. However, some are taken far past that date. The fees discussed below and detailed on the second page only apply to Medicare Drug Plans.

What Does this Mean for Independent Pharmacies?

What makes DIR fees so “dangerous” is the fact that they are not easily identifiable at the time a claim is processed. This pain point is exaggerated by the fact that these fees vary by not only the PBM, but by the drug, the pharmacy, and by performance.

It’s not expected for EVERYONE to know EVERYTHING about these fees. However, it is crucial that their existence is acknowledged. Each day we encounter low or below-cost reimbursement by PBMs. We are forced to determine how little we are making on that claim or how much we are losing.

The Problem with PBMs

Many times, a prescription is sent through under the assumption that we’re “only losing $2,” or, “at least we’re making $1.” The problem with this thought process is a failure to calculate in the DIR fee the PBM will expect to be paid. Often after assessing the estimated DIR fee, that small “profit,” is now a loss.

Up until this point, most were completely unaware of these fees. While DIR fees have been around since 2006, it wasn’t until 2013 when they began to show up in PBM’s pharmacy contracts. Since that time, DIR fees have gradually grown, evolved, and become the monster we can no longer hide in the closet.

How Independent Pharmacies Can Combat DIR Fees

While this summary may seem dark, there is hope! Pharmacies just like you around the country are discovering ways to undermine the cost of these fees on their business. It's not luck that makes a pharmacy successful. It's not even one single strategy, applied well. It is a combination of unique variables that sparks the development and profitability of your pharmacy while providing a system to sustain the growth.

After 20 years, and through a relentless mission to help pharmacies maximize their potential, PDS has identified these 4 "it" factors for pharmacy success.

People

Your business is nothing without a high-performance team to align with your vision as a leader. Too often, owners are mired in the chase for more profits that they forget the bedrock of their business: their people. A successful owner sets forth a plan to hire and train the right people and focuses on culture to engage their team. You will be unstoppable with an empowered staff that is powering on all cylinders. Keep in mind, people work harder when they know they are valued, appreciated, and set up for success.

Four Foundations of Successful Pharmacy Ownership

Profits

Pharmacy owners too often think that the variable to achieve pharmacy profitability is volume. They would be mistaken. Long gone are the days when pharmacies have to settle for every prescription that walks through the door. It is vital for owners to shift their mindset on what will move the needle in their business. For example, ask yourself which prescriptions are making the most money? The least? It’s critical to identify where you are making money - and doing more of that - and where you are losing money - and doing less of that. Your success should not be measured by script volume, but rather, profit per script. Would you rather fill 100 $4 prescriptions or four prescriptions with a $100 profit each? Which requires more effort?

This is only one of the many ways to impact your profitability. PDS has identified many ways to increase your profits. Find out more here.

Process

Resting on your past successes is a prescription for failure. Doing something because you've always done it will cost you valuable time, money and resources. Ask yourself: is every corner of your business operating at peak performance? Auditing how your pharmacy works, from your workflows to your inventory will show you the changes you need to make to maximize efficiencies in your pharmacy. Do your employees adhere to structured systems and processes that set them up for success and smooths operations? Do you have a handle on your inventory so you're not allowing any stockpiling? Are you managing your will-call bins? Do you have expired or dead products? These are all questions to ask yourself as you look around your pharmacy.

Every corner of your business can benefit from a good audit. The key is to audit consistently and implement process change swiftly before you lose any more valuable resources.

Performance

Pearson's Law: Everything measured improves, and everything measured and reported on improves exponentially.

This factor in pharmacy success is all about numbers. Understanding your numbers will help you identify and set your goals and listen to what the data is saying to make informed decisions. It's how you measure whether or not your pharmacy is on the right track towards achieving your goals. Are you financially literate? Do you know how to read, understand and interpret your financial statements along with other pharmacy data to help you make better management decisions, course-correct and seize opportunities? If this is an area in your pharmacy you are falling behind on, it's vital for you to secure the right tools and resources to help you become literate in your business so you can measure profitability and growth in your pharmacy. (Hint: PDS can help!)

Download the DIR Fee Summary and Estimate Cost per PBM

Fill out the form below to download the summary and don't forget to share it with your team and your elected officials!

Thank You for 20 Years!

May 16, 2018/in All /by pdsmarketing

Success doesn’t just happen; it is something that you must work towards daily. PDS has been serving independent pharmacy industry for 20 years this May. In this time, we have consistently recognized four business principles adopted by the most successful pharmacy owners. These principles have also helped to define PDS' success over two decades of business. Whether you're celebrating 20 years in business or opening your first pharmacy here are the four essential pieces of the puzzle you should keep in mind on your journey.

Commitment to Adapt

Running a successful pharmacy business means making (and keeping) commitments to not only yourself but the employees, patients, and customers that rely on you. Saying "I want to improve" is easy. Keeping the commitment to learn and adapt is tough. Don't just download the eBooks or attend training; invest time every day to put new knowledge into practice.

Pharmacy Development Services has been working with independent pharmacy owners for 20 years. One of our most impactful revelations is when we identified our brand promise.

1. Earn your investment back as quickly as possible.
2. Multiply that return as often as possible.
3. Make your life easier.
4. Make your business better and more valuable.

This isn’t just a motto; it became our driver in everything we do. Every day we come to work with the purpose of delivering with each member interaction.

Stay Innovative

A competitive edge in the market isn't a given, and we've already talked about the commitment to adaptability. Relying on the program you implemented two years ago to keep you relevant won't work. Pharmacy entrepreneurs need to understand and anticipate the needs of their community. The ability to innovate and solve problems creatively is what will determine the collective success of our industry.

The core of our commitment is innovation. In 2016, we introduced the RxAnalytics
dashboard. The first of its kind, this service helped members to track and optimize their prescription profit margins from month to month. This February at PDS2018, we unveiled the next generation of RxAnalytics. Our program now boasts real-time data function and identifies opportunities with granular specificity. At PDS, innovation is about empowering owners to improve their business without sacrificing exceptional patient care.

Be Humble (Don’t be the smartest person in the room)

It is easy to think that you have all the answers after a few wins, but it is also dangerously short-sighted. Top-performers in any industry realize that there is always more to learn. The big question should always be "What can we collectively do to keep moving forward?"

How to Avoid 'The Smartest Person' Mentality

Ask Questions
Listen as Though You Don't Know the Answer (Even If You Do)
Allow Team Members to Contribute
Hire People with Experiences and Skills Different from Your Own

Once you are a part of the PDS community, you’re among friends. We are a network of entrepreneurs with a laser focus on finding what works for our industry. From RxAnalytics to the PDSadvantage, our goal is to connect and empower pharmacy owners. Sharing knowledge, providing support and encouraging conversations are mainstays of PDS culture.

Leading a Strong Team

Effective leadership is one of the most elusive aspects of running a business because people are complicated. There is a formula to building and keeping a strong team aligned to your pharmacy's mission. Business is the ultimate team sport. You'll find a plethora of advice on leadership, but we believe it can all be distilled into the three points below.

Key Elements of Leading Your Best Team

Provide Meaning to the Work – Productivity and engagement come with alignment. Your role is to give meaning and purpose to work.
Cut the BS – Once you've outlined your mission and given context to the job, clear the way! Let them get to work without red-tape and blockers.
Create a Positive Culture – Employees are afforded respect, they know where they stand to improve, and wins are celebrated in a positive culture.

In the next 20 years, the only thing that matters, regardless of industry, is how people felt when they were with you. Whether it is securing the long-term viability of your pharmacy or building a stronger industry, your legacy is defined by the position your people are in when you aren't around. Are you leading a team of mission-aligned doers or will it all crumble if you're not there to guide them? The mission at PDS is to create something meaningful for OUR industry to reminds us that independent doesn't mean alone.

Pharmacy Owners: Adapt or Go Home

Independent Pharmacy Strategy White Paper

Click HERE to access the Pharmacy Industry White Paper Immediately

This is the critical mindset that we write about in our 2018 Pharmacy Industry White Paper. This free download will show you what you should be doing NOW to make sure your pharmacy not only survives but thrives.

Read this state of the industry as soon as you’re able so you can learn how to:

Offer better patient care
Have more professional fulfillment
Obtain higher profits
Increase the valuation of your business

Business Owners Have Cracked the New Tax Code… And It’s Working

May 2, 2018/in All /by pdsmarketing

In early April, the Wall Street Journal published an article that featured PDS member and multi-store owner, Cliff Holt of Hurricane Family Pharmacy. Cliff’s is one of the many companies taking advantage of the new tax deduction for pass-through businesses. These companies make up the majority of U.S. businesses and include entities like sole proprietorships, partnerships, and S-corporations. Pass-throughs are aptly named because profits essentially “pass through” to owners and are taxed at the individual level, instead of paying corporate taxes plus individual taxes on top of that after money is distributed to owners.

We’ll get into how pharmacy owners are using this new deduction below. Let’s unpack this a bit more.

What is the New Tax Code?

This new deduction effectively lowers the maximum individual income tax rate for millions of business owners from 37% to 29.6%. One of the caveats that come with this break is that it is not available for higher income professional services. There is a taxable income threshold of $157,000 in individual income or $315,000 for those filing jointly.

How are Businesses Using It?

Many businesses who have reached the income threshold have been getting crafty with how they make their business qualify for this deduction, outside of increasing their charitable and retirement-plan contributions thereby reducing their taxable income. A new method has emerged that will allow these businesses to expand the reach of the new tax code.

This new method is often referred to as the “Crack and Pack,” and involves separating their business into different entities to be able to claim the deduction on one part of their business that does not reach the threshold, thereby effectively benefiting from the break. If businesses can restructure themselves that disrupts their operations in a relatively minor way, this 20% tax break would be a powerful benefit.

What Does This Mean For Pharmacy Owners?

Showing the ingenuity and willingness to jump on opportunities that is common among high-performing PDS members, Cliff Holt has joined those businesses who have taken on restructuring to leverage this deduction. Cliff owns four pharmacies that get more than 90% of their revenue from selling medicines, nutritional supplements, gifts and other retail products. However, his pharmacies provide exempt health services (flu shots and vaccinations) and also employs two registered nurses, so his business would miss out on the 20% deduction. Unwilling to take the all-or-nothing approach, Cliff was able to restructure his business into two companies so he can continue providing health services and enjoy the benefits of the new tax code.

Cliff’s tax advisor, Tom Wheelwright of WealthAbility LLC in Tempe, AZ and featured repeat PDS Super-Conference speaker, is optimistic that the IRS will allow pass-through businesses to claim the deduction even while a small amount of their revenue comes from health or other excluded services. Tom, himself, has recently split his own CPA business from his education business to take advantage of the new 20% deduction.

It must be noted that this method isn’t for all pass-through businesses. Some find that the cost of restructuring alone outweighs or marginalizes the tax benefit. Also, this deduction expires in 2025 but could be exposed to legislation that will aim to reduce or eliminate this gain.

You can find the original Wall Street Journal article here.

Adapt or Go Home

As a pharmacy owner, Cliff has adapted to the changing pharmacy landscape and leveraged his opportunities to take back of his business what others would give away.

Offer better patient care
Have more professional fulfillment
Obtain higher profits
And, increase the valuation of your business.

Click here to access the Pharmacy Industry White Paper Immediately.

The Pharmacy Brand Promise Your Patients Need to Read

April 20, 2018/in All, Pharmacy Staff Development /by pdsmarketing

Pharmacies are in a unique position to be seen as the champion of patient wellness and community healing. They are the destination for judgment-free care. Unfortunately, people carry an assumption that every business they step into will try to sell them on their products just to turn a buck. Your brand promise is about sharing your commitment to health and wellness goes beyond profit.

Show them you care! The people who walk through your door are patients, not just a number. If you make them feel that way, you’re likely to lose them. But if you make them feel like you’re their healthcare champion, they will reward you with loyalty and a deeper relationship.

Pharmacies are both healthcare providers and retail businesses, so it’s a slippery slope gaining trust and providing the best-customized healthcare while moving the needle in their business. This is why it’s so important to be transparent and treat both sides of the coin — patient health and customer happiness — as a priority.

Many companies have brand promises directed towards their customers that exemplify their mission to place their happiness first. Here are a few famous brands with promises that have resonated with us:

Zappos: “Deliver WOW Through Service”

What Zappos does remarkably well is delighting their customers with services and features that are (still!) ahead of the curve with online retailers. Customers are encouraged to buy as much as they want, and return whatever they don’t like for up to a year with free shipping both ways. They can also call their customer service reps’ for just about anything under the sun. The call center team does not rely on scripts, they don’t have quotas or call-time limits. Their only mandate is to serve their customers to the best of their abilities. In fact, the culture at Zappos is so strong that new hiring recruits are offered $2,000 to quit after the training period, but only 10% take the money and leave.

Disney: “Creating Happiness Through Magical Experiences”

Disney dedicates their resources to making its parks “the happiest place on earth.” This mantra extends to everything they do, from providing unique check-in services, cast characters dedicated to delight guests, pristine and detailed sets, and leveraging the latest technologies to improve their guests’ experiences. It’s all part of the magic that happens here.

AirBnb: “Belong Anywhere”

Airbnb’s logo symbolizes “people, place, and love.” This inclusive message in their logo and brand promise transfers to their customers’ experience so they can expect to feel welcome and at home anywhere in the world.

But what about pharmacies?! We thought you’d never ask. PDS has created The Pharmacy Promise. This promise, that can be used in every retail pharmacy, serves as a vow from provider to patient that they will act in their patients’ best interest – and no one else’s – the moment they walk through the door. It is equally as important for your team to know this promise as well. Not only will they know it when they interact with patients, but they will take pride in their workplace and the mission of your pharmacy.

You can download the Pharmacy Promise below to print out and hang up in your store or commit it to your team’s memory so they can relay this to your patients during their interaction.

Pharmacy Promise To Our Patients

We don’t work for the insurance companies or the pharmaceutical companies, We Work For You!
We promise to work with your doctor to find you the best product available that your insurance will pay for, in order for you to get the best outcome possible.

Download Your Copy of the PDS Pharmacy Promise Below

4 Essential Business Skills for Independent Pharmacy Success

April 11, 2018/in All, Pharmacy Staff Development /by pdsmarketing

Operating a successful pharmacy takes more than the mastery of a single clinical or business skill. The complexity and evolution of the industry have made it so extended hours or higher prescription volume are not enough to drive impactful pharmacy growth. Between declining reimbursements, ambiguous DIR fees, and a competitive pricing environment owners are faced with unique roadblocks not found in other industries. The surest approach to staying competitive is to hone skills that make you and your business better. So, where do you start? Which business skills are the most relevant to successful pharmacy ownership? We’ve got that answer!

Below are the four business skills we frequently see in the most successful independent pharmacy owners.

Business Skill #1 – Facing Failure

Pharmacy Owners: Learn to Fail

Failure may not seem like an indicator of success or a business skill but accepting unexpected outcomes with grace forges resilience. What matters the most is your reaction and next steps when the disappointment from a loss still stings. Do you throw your hands up and move on or do you analyze what went wrong and try to figure out how to improve the situation? Experiencing failure makes you a more resourceful, flexible and empathetic leader. The most successful pharmacy leaders respond with an open mind; choosing to see the moment as an opportunity for growth.

Business Skill #2 – Grit

Build a Thriving Pharmacy Business in the Face of Adversity

Regardless of industry; the top performers have grit. Though often intangible, it is an easy trait to recognize when someone possesses it. Passion, determination, and motivation to achieve is a unique and undeniable combination. With the state of the industry and the challenges pharmacy entrepreneurs face, grit is a requisite for creating sustainable growth in your pharmacy. Unfortunately, over time and in the face of industry roadblocks — it can fade. Surrounding yourself with passionate and like-minded colleagues while building an empowered and mission-aligned pharmacy team can make all the difference when the going gets tough.

Business Skill #3 – Develop Meaningful Mentorships

Pharmacy Mentors: Independent Doesn’t Mean Alone

Experience is a pricey and critical asset when it comes to running a pharmacy. Clinical skills aside, becoming an entrepreneur requires a business education that most pharmacy schools don’t have in their curriculum. Forward-thinking pharmacy owners must be proactive about gaining this knowledge.

With the pharmacy industry in constant flux, the concept of mentorship is ever more critical for success.

At PDS, we believe that when independents share insight into what works and what doesn’t with a trusted network — our collective strength to influence change and affect the future of our industry increases exponentially. Learning to grow and leverage a trusted network is a business skill that cannot be overlooked.

The Value of Mentor Relationships

New pharmacy owners benefit from the wealth of knowledge that only comes with years of running a business. Long-time owners benefit from new information and different perspective of a younger generation. Mentorship a two-way street and both parties need to keep a few things in mind to create a mutually beneficial dynamic.

Be Clear. Define and refine your goals, whether you’re writing a call agenda or setting quarterly objectives.
Give As Much As You Get. Bring enthusiasm and energy to your sessions.
Stay Mindful. The advice you give will be taken to heart. If you’re venturing into unknown territory; don’t pretend to be an expert.
Drop the B.S. Embrace candor within your mentorship. Honest feedback leads to real improvement.

Business Skill #4 – Maintain an Innovator’s Mindset

Meet Challenges with Innovation

Identifying areas to innovate should be a regular part of your business strategy. These opportunities can manifest in many ways. The employee that oversees your medication synchronization program may have ideas on how to add more patients to the program. A vendor you work closely with can introduce you to a new technology that changes everything. Keeping an “innovators mindset” is a critical business skill.We are all familiar with the saying,

“If you are the smartest person in the room, you’re in the wrong room.”

As a business leader, you must see and nurture the value that your network brings to the table. Including your pharmacy team and trusted colleagues in this process will amplify your success.

We can’t buy Aetna; we can’t merge with Target. But if we unite on a few key fronts, you are going to see an entirely different industry, ripe with opportunities. Read our latest white paper that outlines a Strategy for Independent Pharmacy to save itself. For 20 years, Pharmacy Development Services (PDS) has been helping thousands of owners across the country shift their business into high gear. We know firsthand what it takes to keep you operating at the top of your license.

Q1 in Review: 4 Simple Changes Every Pharmacy Owner Must Make Right Now

March 23, 2018/in All /by pdsmarketing

As we near the end of the first quarter, it’s time to pick your head up from the trenches and take a moment to look around your pharmacy. Take inventory of your four walls and everything in it. What do you see?

Look at your team. Do you see a team that bickers with each other, or do you see a team who works together to accomplish a singular mission? Do they have a purpose in their everyday duties with measurable goals and milestones, or are they running through the motions of daily operation?

Now look in your store. Take inventory of your endcaps, your checkout counters, carpets, uniforms… Are they clean and orderly?

What you see right now is what your patients see when they walk through that door. Making small, incremental changes throughout the year to address cosmetic, structural or operational issues will compound to large wins by the end of the year.

The idea is not to be consistently perfect, but to be consistently better.

Instead of making unattainable promises to yourself, your business, your employees, and your patients resolve instead to do small, minor adjustments to your everyday routine that will become powerful catalyst for lasting growth.

That’s why, instead of making grand resolutions this first quarter, make a simple commitment: “I am going to do something every day to make my pharmacy better.”

Below are four simple habits you can implement to upgrade your 2018:

Detox Your Workplace Culture

If you want to make this the best year yet, you can’t do it alone. You need to rely on your team to help your patients, fill prescriptions and rise above the petty bickering that can often bring teams down.

While complete culture change is often a long, tough road, the process must start at the top with simple first steps.

Catch your employees doing something right. As owners and managers, we are too often fixated on recognizing everything employees do wrong. Before we realize it, only negativity comes out. To reverse this, aim to create a culture of positivity by recognizing an employee for a positive action every day. Let an employee know in a simple handwritten note that she did a good job with a patient that day or say thank you for covering for her sick coworker. You can spread positivity and encouragement in just two minutes every day. Just one action a day can have a long-lasting effect.

Spring Clean Your Pharmacy

Every day, countless feet walk around your pharmacy. The look and smell become background white noise that you and your team no longer notice. However, that isn’t the case for your patients! Trust us; they notice the stain on the ceiling or the faded sign on the front door and, yes, your worn-out carpets.

While a full remodel may not be possible or even needed, you can do some spring cleaning! Some examples of fast, easy improvements can be:

Moving OTC products around to new locations
Purchasing new waiting area chairs
Placing fresh daily hours stickers on the front door

Small and inexpensive changes like these can give a whole new look to your pharmacy and a new appreciation by your patients.

Be Thankful

The role of pharmacy owner is stressful and tiring. It is often too easy to ruminate on only the challenges and roadblocks you experience. Gratitude, as simple as that sounds, can rewire you to become a more positive person. Taking a moment to appreciate something each day can boost your happiness and productivity. You can do this on your own, by thinking of 3 things you are thankful for every night before bed. You can also include your team and share positive stories at the end of the day, instead of just focusing on daily frustrations.

Set SMART Pharmacy Goals

Most of us familiar with goal-setting realize that broad goal statements don’t translate into accomplishments without some heavy lifting and correcting course at least once. Specificity is critical when it comes to getting goals across the finish line. SMART goals are:

Specific
Measurable
Achievable
Realistic
Timely

Instead of saying I want a better year, you should say “I want to make $50,000 more in profit in 2018,“ or “I want to attend all of my son’s football games this season.“

When you have a clear vision of your goal, you are more likely to achieve it. Encourage your employees to do the same for themselves, both personally, and professionally. If you’re not sure what is achievable in your pharmacy, we invite you to speak with one of our account executives that can share with you what other pharmacy owners have achieved in a single year.

Applying incremental and impactful changes will add up to major wins by the end of the year. Regardless of the changes you implement; the point is to keep moving, consistently aim to improve and take quarterly reviews of your pharmacy.

Launch Your Pharmacy to Amazing Heights in 2018

Want to learn more about what you should be focusing on in 2018? Watch the PDS 2018 Super-Conference recap video below for the 5 Key Takeaways from the conference and the strategies you should set your sights on to make this year the best your pharmacy has seen yet.

{PDS Sponsored Post} Automatic, Accurate Cycle Counting, Really!

March 16, 2018/0 Comments/in All, Pharmacy Growth Strategies /by Ali Maiorana

Here at PDS, we take pride in highlighting some of our incredible solutions partners. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce RxSafe; read on for their sponsored blog post about a new approach towards inventory management.

Inventory is typically the largest asset in a pharmacy. Bottles on the shelf and vials in the refrigerator represent real money, cash just sitting there. For that reason, keeping inventory at an optimal level—not too much, not too little—is one of the best ways to ensure that your investment is being managed in the most efficient manner. If you can reduce your inventory without affecting customer service, it can free up cash that can be used for other money generating activities.

Reaching the Benchmark

One measure of a pharmacy’s inventory efficiency is to track how often the business ‘turns’ its inventory. According to America’s Pharmacist, May 2016, twelve inventory turns per year is often the benchmark for a well-run pharmacy. Inventory turns can be calculated by dividing the total annual cost of goods by average inventory value. But, capturing a current, accurate snapshot of this information is a moving target due to constant price changes and the need for frequent cycle counting which is tedious and often neglected.

Consider the case of Paw Paw Pharmacy in Paw Paw, Michigan. In 2016 they had a $50,000 decrease in inventory levels which totaled $80,000 in savings and their inventory turns increased by 6+ turns per year. What happened? Perpetual inventory management with accurate, automatic cycle counting—made possible by installing an RxSafe 1800.

Imagine This

Imagine a future where, on a daily basis, you could capture cost information for every NDC in your pharmacy, and track it to each bottle. On top of that, you could have item-level forecasting and item-level tracking, including historical cost data available on demand, 24/7. How much could you reduce your on-hand inventory, improving inventory turns and free up excess cash without the burden of frequent cycle counting? Wouldn’t that be a level of inventory management unheard of in the industry?

Welcome to the World of RxCloud Analytics

The latest innovation in RxSafe’s line of pharmacy automation technology is RxCloud Analytics™. Powered by Datarithm, it provides pharmacy owners using the RxSafe 1800 system with 24/7 cloud-based analytics. With RxCloud Analytics, your pharmacy can spend time and money on something other than inventory management.

This type of item-level cost tracking provides extremely accurate cost of inventory, as well as granularity about inventory valuation, which has never been possible before. Some RxSafe customers are already taking advantage of the data made available by the RxSafe/Datarithm partnership.

At Chris’ Pharmacy and Gifts, an independent pharmacy in Maruepas, La., owner Chris Williams, RPh, says, “RxSafe’s solution has been very valuable, especially for multiple stores. The program’s non-usage report will effectively indicate what medications we should send to our other locations or what medications to return to the wholesaler — as opposed to letting the medications sit on the shelf just waiting to expire.”

“When we began this partnership, our goal was to combine Datarithm’s sophisticated inventory modeling with RxSafe’s proven automated perpetual inventory accuracy, to eliminate cycle-counting, free up cash, and allow pharmacies to focus on their core business,” said William Holmes, President & CEO at RxSafe. “With RxCloud Analytics, we’ve done just that. What’s more, the combination of these two technologies has created a game-changing model that improves service delivery and profitability in pharmacy.”

RxCloud Analytics is available exclusively to customers that have qualifying pharmacy management systems. Currently, that includes ComputerRx, PioneerRx, and Rx30, and will soon include Liberty.

RxCloud Analytics is included with the purchase of an RxSafe 1800. We will be happy to set up an in-person or online demonstration of the RxSafe 1800. You can also check out the details here for more information and to view video testimonials from independent pharmacy owners currently using the RxSafe 1800 in their retail stores.

About the Author:

RxSafe is the leader in automated, high-density robotic storage and retrieval technologies for independent pharmacies. Our flagship RxSafe system enables pharmacies to take control of their inventory management, enhance patient safety, increase narcotics security, and improve profitability. RxSafe’s RapidPakRx adherence packaging technology enables pharmacies to custom package patient medications on demand. RapidPakRx produces multi-med pouches with unprecedented throughput, accuracy, and efficiency, as well as the lowest consumables cost in the industry. For more information, visit www.rxsafe.com. To stay connected, follow RxSafe on Twitter, LinkedIn, and Facebook.