When you started your independent pharmacy, you had a vision for what you wanted to achieve. You had great ideas and a plan for creating a pharmacy that did more than just fill prescriptions. As a pharmacy owner, it’s great to plan, but it’s also important to find ways to turn make sure your plans become reality. At the end of the day, what steps do you need to take to bring your vision to life? This is where goal setting comes in. Setting goals for your pharmacy allows you to identify what you want to achieve so you can develop milestones and measure your progress.
Why set goals?
From the biggest corporations to the smallest hometown pharmacies, the most successful businesses set goals. Setting goals for yourself and your pharmacy provides a long-term vision and short-term motivation. Goal setting allows you to focus your resources and organize your time. It also gives you a plan of action for moving forward. When you set goals for your pharmacy, you can track your progress and measure your success. You’ll give purpose to everything you are doing, and you’ll be able to clearly identify opportunities that will help you and your team achieve your goals. If you need help with developing your goals, here are a few tips to get you started:
Setting Pharmacy Goals
Set goals that are specific, measurable, attainable, realistic, and time-based.
Specific: Goals that are broad or undefined won’t provide you with the direction you need to succeed. Instead, you need to set concrete goals that give you an exact idea of what you’re working toward. Specific goals address the following questions:
- Who will be involved in helping you reach your goal?
- What exactly do you want to accomplish?
- When will you start, and when will you reach your goal?
- How will you make this happen?
Measurable: Now that you’ve set your goals, you need to figure out how you will gauge your progress. After all, if you don’t have a specific way to measure your goal, how will you know if you’ve reached it? Set a timeline for when you want to accomplish your goal, and continuously measure success.
Attainable: It’s good to think big, but it’s also important that you don’t set a goal that’s big. When setting your goals, think about what you can do along the way to accomplish them. If you find yourself encountering too many roadblocks, it may mean that your goal isn’t attainable right now. Try revamping your goal to make it more achievable.
Realistic: To be realistic, your goal must represent something that both you and your team are willing to work toward. It’s easy to set unrealistic goals. After all, you have high hopes and a vision of success for your pharmacy. Be honest with yourself when you’re setting goals for your pharmacy, and always make sure they are realistic and attainable.
Time-based: Putting a deadline on your goal will help you set a timeline to achieve it. Every goal you set for your pharmacy should have a start and an end date. This will help you set short-term goals, create mini-deadlines, and stay on track for getting your goals across the finish line.
Creating goals for your pharmacy can seem overwhelming, and the entire process will take some time. Don’t be afraid to take the time you need to get it right, and to work with your team to develop clear goals that will more your pharmacy forward.
Ready to create goals for your pharmacy but don’t know where to start? Download our free eBook, The Pharmacy Owner’s Guide to an Exceptionally Effective Implementation.