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February 18, 2020
Marketing Mastermind – The Impact of Conducting a 4 Walls Consult in your Pharmacy
Every Strategic marketing plan must begin within the four walls of your business before it can extend to your property line and beyond. Before embarking on any outside activity or advertising, engage your customers with persuasive messages within the key merchandising areas of your pharmacy.
In the next webinar in this series the PDS Marketing Experts Nina Klemm and Lisa Baker will be joined by Nathan and Mary Jane Buerkle, owners of The Drug Store in Haskell, Texas, to take us on a virtual tour of their pharmacy. From the parking lot to the backroom Nina and Lisa will give recommendations and strategies in utilizing prime real estate areas, end cap merchandising, inventory and signage that you can use in your pharmacy too.