Marketing 360

Create a realistic strategy that focuses on target audiences and marketing materials that will light a fire under your existing efforts, existing patients, and new patients to drive business quickly and methodically. This training is a 2 day live training. This training is appropriate for whomever is in charge of your marketing: owner, RPh, technician or marketer.

• Shift the mindset from satisfying everyone in the community to being an expert for specific groups of customers that are highly profitable
• Develop marketing personas for their ideal customers outlining who they are, where to find them, how to market to them
• Learn how to dig into their data to uncover existing or potential profit centers to generate more business
• Participants will discover how to best utilize the physical space in their pharmacy through a 4-walls evaluation, and creating a delightful customer experience that fosters raving fans
• Create target audience marketing strategies utilizing all forms of available media
• Learn implemental strategies along the way and finish the course with a marketing plan