Marketing 360
Program Description
Create a realistic strategy that focuses on target audiences and marketing materials that will light a fire under your existing efforts, existing patients, and new patients to drive business quickly and methodically. This training is a 2 day live training. This training is appropriate for whomever is in charge of your marketing: owner, RPh, technician or marketer.
Top Benefits
- Shift the mindset from satisfying everyone in the community to being an expert for specific groups of customers that are highly profitable
- Develop marketing personas for their ideal customers outlining who they are, where to find them, how to market to them
- Learn how to dig into their data to uncover existing or potential profit centers to generate more business
- Participants will discover how to best utilize the physical space in their pharmacy through a 4-walls evaluation, and creating a delightful customer experience that fosters raving fans
- Create target audience marketing strategies utilizing all forms of available media
- Learn implemental strategies along the way and finish the course with a marketing plan
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