J&R Pharmacy has been a family-owned business that served the community in Benton, Ky., for nearly six decades. It wasn’t until the founder’s grandson, Blake Wiseman, joined PDS that it experienced an unexpected shift in its business model. The organization inspired Blake to open two more locations in 2019. He says he couldn’t have done it without PDS’ guidance. Though J&R Pharmacy had been doing twice the work in 2017, the outcomes were about the same. Profitability wasn’t increasing, traffic was stalling, and morale was subpar at best. But the PDS RxAnalytics® program changed everything. The family went from worrying about whether the pharmacy would survive to discovering new ways to make it thrive.