Medicap Pharmacy in Toledo, Iowa, started out the year with a heavy focus on PDS’ RxAnalytics® program, trying to get multiple team members involved instead of having just one person concentrating on it. Tim Madsen, who has been in pharmacy for over 30 years, said it took some work getting everyone to open their eyes up to it, but it certainly paid off. Medicap’s gross margin went from $11 to $16 which significantly impacted their cash flow. That growth fueled other programs and services that had long been on Medicap’s radar — including a nursing home, a telepharmacy, med packaging and a diabetic shoe fitting service. Those services have led to more satisfied customers. With its med packaging alone, Medicap has more than 200 customers and has been delivering prescriptions regularly with fewer headaches..