In one year, Morton Alwan Pharmacy sold nearly $3,400,000 of Makena — a specialty drug that lowers the risk of premature birth. That was triple the amount it sold in the previous year. Mike achieved that type of success by working with his PDS Business Coach, Jeff, to create a plan to increase sales across the state of Illinois — not just in his neighborhood.. He found that the service and value-add proposition was successful with both doctors and patients. He assigned a key person to clerical administrative tasks for shipping Makena, including running the prescription, packaging it, and handling postage.