Last year, North Century was compounding 60 prescriptions per month. Currently, they are approaching 300 per month. Year over year, they are pushing a 400% increase in compounding growth alone! For the first few years, Easton spent a lot of money and energy advertising compounding, but he was still battling being the new guy with out-of-state mail-order competitors. He had to shift his strategy, so he started focusing more on building provider relationships.
He is intentional about the relationships. He has been evolving his strategy, making the most of every meeting and not leaving anything on the table.