Across the board, Patterson Family Pharmacy has found it easier to implement strategies with clear guidelines provided by PDS. “Using the PDS templates, we decided to try a radio ad in my area,” Ali says. “We used the PDSadvantage Resource Library and edited the material. We started with the template for the radio script, and also leveraged our Business Coach, Sheila, and a few of her resources.” The campaign was a success, with the store adding $35,000 to its bottom line. Without the PDS resources she leverages, Ali says, she likely would experience numerous barriers to get things running.