A PDS member since 2008, Kevin was starting to reconsider renewing his PDS membership. After all, he had learned plenty during that time. “I felt like I had maxed out a lot of PDS’ value, but the RxAnalytics changed our tune on that,” Kevin said. As the industry changed, so did new opportunities emerge. The drug conversion process executed through RxAnalytics allowed his pharmacy to make a higher profit, as well as ensure that his patients were getting the best possible treatments for their specific needs. Employees at Village Discount Drugs were incentivized to help make those conversions, with Kevin creating a bonus program for employees who were successful in having doctors sign off on their medication suggestions.