How to Use Persuasion to Increase Patient Buy-In

Are you looking to increase your number of patient transactions? How about getting patients to take advantage of your unique products and services? The most straightforward and practical answer is to use the subtle art of sales.

There is often a negative association with the word ‘sales.’ Hearing the word ‘salesperson’ likely conjures up some particular images and ideas for most people. In the best light, they are of a typical salesperson, aggressive, pushy at one end, and ‘con-artist’ or manipulative at the other.

If you’re thinking that you’re ‘selling’ to your patients, frame it another way. The fact is that you’re doing a very important job in the community by helping them solve their health and wellness problems.

Imagine if your best friend tells you he’s struggling with a problem, and you have a solution, wouldn’t you speak up and say something about it?

If you have a product or service that can help others, it is your moral obligation as a healthcare provider to share it with them.

The rest of this post will cover how you can use Dr. Cialdini’s principles of persuasion to communicate new treatment options to your patients and increase sales.

Scarcity: Patients Love Limited-Time Deals (And Things They Have Less Of)

Leverage the emotional impact of FOMO (or the fear of missing out) to increase sales.

To apply this principle to your pharmacy business, offer limited-time deals for different audiences.
Scarce products and offers feel exclusive and valuable to consumers.

One way to showcase a limited time product is by placing it in a smaller end-cap area with signage that conveys urgency and scarcity.

When you’re discussing the product, highlight what they stand to lose by not taking action and speak to the specific issues the patient might be experiencing.

You can also experiment with offering exclusive perks reserved only for top customers. Once people realize that being a repeat customer comes with rewards, they’ll be more ready to act on purchases. In turn, you’ll increase revenue and often, your average transaction value as well.

Assure Your Patients You’re An Expert

Make sure you establish your credibility to your customers.

Why? Although we’ll never admit it, we want others to tell us exactly what to do. Especially by experts that we trust. You can do this by making recommendations, displaying your certifications where your patients can see them, and answering any questions your patients might have.

If you show that you and your team are trained experts, your patients will also be more willing to try new products or services that you recommend.

Offer events and classes that educate your patients, if you continually provide value around healthcare and wellness, your pharmacy will soon be known as a healthcare destination for the community.

People discuss excellent and awful experiences. If you’re providing great customer service, you can bet that you’ll start seeing the referrals come through the door. High patient satisfaction and experiences will ultimately drive more sales.

Consistency Is Key: Start With Small Commitments for Big Sales

When you’re selling something (especially if it’s a high-ticket item that people don’t buy on impulse), try to get your patient to commit to something small first.

As a pharmacy owner, this could be a free trial or samples of new products.

After they agree or “say yes” to you once, they’ll be more willing to “say yes” again to stay consistent with their previous action.

If you use this principle, you can break down many of the barriers your patients have when shopping, and over time, your patients will agree to bigger and more expensive recommendations.

The important thing to remember is to nurture your relationship with them and get several “yeses” first.

Influence at Work: Building a Better Pharmacy 

Remember, using these principles to influence your patients isn’t wrong if you’re applying them ethically. Your mission as a healthcare professional is to help people who come to you with health and wellness challenges.

In fact, if you master ethical persuasion, you’ll be able to improve the lives of patients you wouldn’t have been able to otherwise.


PDS is proud to bring you the 2019 Super-Conference with three days of actionable content that’s never been covered in our industry until NOW. We are bringing in the experts to help you master the critical communication skills that will help you ethically and effectively influence your three critical audiences, prescribers, patients, and your pharmacy team. Join us February 21-23, 2019 in Orlando, Florida for the most important pharmacy conference of the year.

 

Easy Ways Independent Pharmacy Owners Can Get More Referrals From Prescribers

Owning an independent pharmacy is easy, said no one ever. This is why identifying unique strategies to grow your pharmacy and improve your bottom line is vital. So how do pharmacy owners do this? Owners can achieve this in many ways, two of which are by increasing the amount and frequency of pharmacy transactions, in addition to driving new patients to your business. While increasing volume isn’t the only way to grow your pharmacy (so many options!), it is one effective strategy. In this blog, we’ll highlight one of the most effective and cost-efficient ways to drive new patients to your pharmacy, by building and maintaining strong relationships with prescribers and increasing patient referrals.

Read on to learn more about how to increase referral traffic from doctors and other health professionals in your area. Building and nurturing strong relationships with local physicians is critical to creating a steady flow of referrals and new patients.

Identify Prescription Sources

Pharmacy owners can easily identify which prescribers make up the bulk of their business. Leveraging this data allows owners to enhance the partnerships with prescribers that regularly send you patients. Pharmacy owners can also reach out to those who may benefit from the specific services offered by your pharmacy, but for some reason or another, aren’t sending referrals.

The role of the community pharmacist is expanding to include enhanced services such as annual wellness reviews, medication therapy management, pharmacogenomics, and other clinical services. The expansion allows for greater collaboration between prescribers and pharmacists. Treating the roles of pharmacist and prescriber as complementary is key to developing good working relationships and achieving the best patient outcomes.

3 Reasons Why Your Pharmacy Should Offer Annual Wellness Review Services

  • Nurture Relationships with Physician Partners – Working in partnership with a physician for AWV is a great step to streamlining communication between the two offices. This will benefit your pharmacy when it comes to requesting medication switches as well as offering ancillary programs such as diabetic education and flu clinics.
  • Greater Involvement in Patient Care – This is an opportunity to keep patient files up-t0-date and ensures you are offering the best standard of care. The face-time with patients allows for your team to ensure patients are following protocol and share information on new programs that would benefit patient outcomes.
  • Grow or Start Your Medication Synchronization Program – Create a goal to educate and register your patients about the benefits of synchronization.

Give New Health Professionals in Your Area a Warm Welcome

Did a new pediatrician or nurse practitioner recently join your local health community? Introduce yourself as the local go-to pharmacy by sending them a personalized note or setting up a one-on-one lunch. Take the opportunity to see what they need and how you can help them meet the goals for their practice and their patients.

Lend your experience as a medical expert to help prescribers maintain medication adherence, and enhance their healthcare plan for the patient. Building trust with local health professionals and developing a relationship is beneficial for both parties as well as the patients you serve.

Build Relationships with the Entire Staff

The key to getting the doctor’s staff to recommend your pharmacy is by staying top of their mind. You can do this by engaging the doctor’s entire team. That includes the medical assistants, nurses, receptionists — everyone!

  • Send a handwritten note, flowers, or tasty goodies on the appropriate health care appreciation day to show your gratitude. Assisted Living Week begins September 12th and Physician Assistants Week begins October 6. When you give people gifts, they’ll feel obliged to provide you with something in return. Dr. Cialdini calls this the “rule of reciprocity.” In this case, you’re positioning your pharmacy to be top of mind when they want to refer a customer.
  • Stop by the clinic on a regular basis to chat with the staff. The key is to be likable and bring value to the conversation. Don’t be afraid to offer genuine compliments or share something personal about yourself. Look for similarities and point them out to build connections. Bringing pharmacy news, coupons, or samples of new products and services can go a long way.
  • Invite the local health professional community to your pharmacy for a quarterly, after-hours networking event. The goal is for them to meet your staff and learn about the services you provide. Make the event fun by wrapping the refreshments around a holiday or theme (February – chocolate; May – margaritas, etc.). You’ll have the health community looking forward to your events and referring patients to your pharmacy in no time!

Position Your Business as an Authority on Health and Wellness 

One advantage independent pharmacies have over national chains is superior customer experience. Simply put, people talk about great experiences and bad experiences. If the patient is referred to your pharmacy and walks away having a great experience, they are going to share that with the prescriber, who will, in turn, refer more patients.

Take advantage of this by educating and informing your patients about services, programs, and philosophies on which you’ve built your independent pharmacy. When you give your customers (and prescribers) valuable information for free, your pharmacy is reinforcing its position as an authority in health and wellness.

You can talk about:

  • Solutions to counteract drug-induced nutrient depletion issues.
  • Where to get free calcium, kids vitamins (Pediatricians), prenatal vitamins (OB-GYN) and diabetic medications.
  • Type II Diabetes and how to prevent it. You can even teach your customers how to cook healthy meals at home.
  • Products that prevent sports injuries (Chiropractor).
  • And much more…

When you help solve patient’s problems, they’ll be more likely to accept your recommendations. If you start taking these steps today, you’ll notice doctors are more willing to refer customers to you. To maximize your pharmacy’s growth through referrals, you need to learn how to effectively and ethically persuade others.


 

PDS is proud to bring you the 2019 Super-Conference with three days of actionable content that’s never been covered in our industry until NOW. We are bringing in the experts to help you master the critical communication skills that will help you ethically and effectively influence your three critical audiences, prescribers, patients, and your pharmacy team. Join us February 21-23, 2019 in Orlando, Florida for the most important pharmacy conference of the year.

 

 

 

Ethical Influence in Pharmacy: Persuading Prescribers and Patients to Say “Yes”

PDS 2019

What makes people say yes? The science behind persuasion is comprehensive, and researchers have been studying the factors that influence people to say “yes” to the requests of others for over 60 years.

The real question is: what guides human behavior? During the decision-making process, it’s natural to think that people consider all the information available to them to determine their response. In reality, people are guided by certain factors that influence their decisions because we lead such busy, sensory-saturated lives.

Read on to discover what guides people to say “yes!”

An Introduction to Our First Keynote Speaker for PDS 2019!

Dr. Robert Cialdini, a New York Times best-selling author, psychologist, and professor, founded the principles of persuasion. We’re so excited to reveal that he will be at the 2019 PDS Super-Conference as one of our Keynote Speakers! At the show, he is set to wow the crowd with his topic on ethical influence, which will be a hot topic at PDS 2019 because we will focus on prescriber buy-in as well as ethical persuasion for your pharmacy patients. We will lay the foundation down at the conference, address questions and teach you how to effectively get the buy-in you want without sacrificing your integrity.

What we’ll share with you below are the findings of his research… you may be surprised at how you can use his principles effectively and ethically.

The 6 Principles of Persuasion

In Dr. Cialdini’s research, he identified 6 factors that influence people and drive them to say “yes.” He believes that if you understand and employ these principles in an ethical manner, you can also increase your chances of influencing others to the desired outcome.

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

Dr. Cialdini identified these universal principles by observing real-life situations of persuasion over a number of years. Let’s be clear, these principles must be ethically used to be effective and align with moral practices. Let’s unpack how these principles guide our behaviors.

Reciprocity

This principle plays on the need for people to give back what they have received first. Whether it’s a behavior, gift, or service, people feel obliged to give back.

Simply put, if someone does you a favor, you have the social obligation to return the favor you owe. An example for pharmacies would be if one of your team members gives a customer personalized and unexpected service, such as a free sample, the customer will feel obligated to either purchase the product, other products or return to your store.

Scarcity

You may have already inferred what this principle is about. People want what they cannot have. If you announce that a product will be going off the shelves, your customers will be more willing to purchase this product even though nothing has changed about it, neither the quality or the price.

The research is clear — when using the scarcity principle in your pharmacy, you must not only speak of the unique benefits of your product, but also, what they have to lose if they miss out.

Authority

Why is it that we tend to hold more stock in people in uniform or degrees on the wall? Attributes such as these indicate a level of authority in their field and for most of the population that passes the mental litmus test of credibility.

The science behind the authority principle shows signaling what makes you credible makes your audience, patients, prescribers, or otherwise, more apt to be influenced by this display of expertise.

Consistency

This is an interesting principle, and likely not often considered in a business setting. The idea is that your customers tend to be consistent with the things they have previously said or done.

What this means is that if you make small asks at the beginning of your relationship or transaction, they will be more willing to see it through. An example of this is a recent study where a health center was able to reduce their missed appointments 18% by asking the patients to fill out appointment details on their own appointment card instead of the staff. This also works if you want to make a bigger ask of the customer down the road, they will be more agreeable to complete the bigger action if they have consistently completed smaller ones.

Liking

The driving force behind this principle is simple — people will say yes to those they like.

What makes people like you? Humans will tend to like others with whom they can relate, people who are amiable, and with whom they have a connection. This is why it is so vital that you’re putting the right people on your team in customer-facing positions. Your team on the front lines must be personable, knowledgeable, and provide exemplary customer care.

Consensus

The consensus principle follows the idea that people will flock to and trust the consensus of others. This is why social proof sites like Yelp, or the rating on your Facebook business page will successfully convert people to follow you. We trust the opinions of our peers.

For your pharmacy, it’s important to deliver quality patient care and excellent customer service, then provide an outlet for people to praise and rank you so you can build that credibility. This, of course, holds you and your team to high standards that you must uphold.

Save Your Seat to the Most Important Pharmacy Conference of Your Career

These 6 principles of persuasion are scientifically proven to increase your ability to influence others. As we said above, at the PDS 2019 show this coming February, we will focus on prescriber buy-in and ethically influencing your pharmacy patients. Join us there to see what Dr. Cialdini and the other pharmacy and business experts have to say on how to accomplish this as pharmacy owners.

PDS 2019 is the show you can’t afford to miss. Prices will increase on October 1, 2018, so don’t wait to book your tickets!

[SMOKING GUN] You’re Right, PBMs are Duping Pharmacy Owners

PBMs Profits

What we’re about to show you will likely make your blood boil. It did ours. These are pictures you must see to affirm your sneaking suspicion that yes, you are in fact getting duped by PBMs, such as CVS Caremark.

The Proof

The images below were provided by a fellow pharmacy owner and were obtained during the process of filing a MAC appeal with the Medicaid HMO, Molina. Like many owners who bill to CVS Caremark, she noticed a consistent pattern of being underpaid on reimbursements. In response to the complaint, she received the following files which show the charges to Molina for the prescription, a stark contrast to what her pharmacy received.

Prescription Amount Submitted by Pharmacy Molina Paid Caremark Pharmacy Reimbursement PBM Spread
Guanfacine HCL ER 2 MG tablets ER 24H $320.00 $121.55 $7.60 $113.95
Neomycin-Polymixin-Hydrocor 3.5-10K-1 solution $106.00 $50.32 $5.40 $44.92

 

Images one and two show what Molina paid CVS Caremark for two prescriptions while images three and four show what the pharmacy was paid. This highlights the reality that pharmacies are regularly underpaid for prescriptions while the insurance plans are charged far more, and the PBM gets to keep a considerable spread of profits in their pocket.

We’ve also attached the documents for download here.

What This Means

There are approximately 22,000 independent pharmacies in the United States. If we looked at the Guanfacine prescription alone, the yearly payout to PBMs is $29,832,000 if the baseline assumption is that pharmacies nationwide fill this script once a month.

MAC list pricing by PBMs puts independent pharmacy owners at a considerable disadvantage. Adding insult to injury, the majority of the pharmacy owners on the PDSadvantage message board are in agreement that the appeals process is ineffective. A best-case scenario is periodic price adjustments depending on the appeal, which, in the long run, never affect changes in pricing for pharmacy owners as a whole. Overall, this process is designed to force busy owners to choose between below cost reimbursements or an endless cycle of appeals with little change in outcome. Many argue that the effort invested in submitting appeals isn’t worth it because the core of the problem isn’t addressed, and it takes up precious time that should be spent on growing the business, not in the pharmacy.

Fight Smarter, Not Harder

CVS Caremark and other Pharmacy Benefits Managment companies, such as the other 2 of the “Big 3,” OptumRx and Express Scripts, will continue to intentionally narrow the gap between reimbursement and acquisition cost while keeping the appeals process ineffective in the face of repeated price adjustments. This leaves independent pharmacies underwater. We at PDS don’t count ourselves among those who think fighting is futile. The answer is fighting smarter, not harder by making these issues and any other unfair regulations IRRELEVANT to how you operate your pharmacy business. Here and now, we can affect change that will make issues like unfair MAC pricing a blip on the radar. If we come together, our own collective and individual success will be exponentially greater than any threat the PBMs can sling. Filing appeals is a start, but alone it is not the answer. Informed pharmacy owners know that the focus should be on putting effort toward strategies that directly impact your bottom line.

Taking Matters into Our Own Hands, Together

There are over 1,800 pharmacy owners and professionals that know the value of fighting smarter with a proven plan, backed by a community that supports and stands with them. This gathering happens every February in Orlando, Florida.

Independent pharmacy owners just like you gather with the experts and titans of the industry to:

  • Give owners proven, sustainable strategies that will pay immediate dividends
  • Light the passion for pharmacy most owners lose in the landscape of this unfair game
  • Give you the confidence to battle MAC pricing, DIR fees, below-cost reimbursements and any other obstacle in your way – and win

Find your people. Fellow owners that are walking the same path as you. The value of this support and knowledge-sharing is priceless. If you’d like to continue to file appeals and disputes on your own, we commend you. At least you’re doing something and making your voice heard, but that is not your only recourse.

Attend the PDS Super-Conference and see for yourself why we are so confident in our ability to change your life that we have a conference guarantee.  If you don’t see the value of after the first day, we’ll reimburse your travel up to $500 and give you an additional $300 — no questions asked.

[Watch] Innovation Will Save Independent Pharmacy

Innovation is the cornerstone of development in any industry, and continuing to conduct business as you always have will not give you any competitive advantage in today’s market. In light of significant industry changes, independent pharmacy owners have realized that working to innovate, grow, and improve is not a matter of ‘if,’ but rather, ‘when.’

Pharmacy Development Services (PDS) is the only company of its kind with a dedicated research and development team whose sole objective is to develop innovative and efficient programs that give your pharmacy the competitive edge against corporate pharmacy giants.

The future of our industry lies in the hands of the innovators and problem-solvers. Are you ready to learn more about how PDS empowers you to innovate and rethink the way you look at a successful pharmacy business? Take the first step and sign up for the PDS 2017 All-Star Super-Conference in February. Don’t miss out on how we are planning to make it the best year in independent pharmacy yet.


The PDS All-Star Super-Conference is the pharmacy event of the year that is guaranteed to change the way you run your business. Join us for the next event in February! Click HERE to learn more about the PDS Super-Conference. 

 

Moneyball’s Paul DePodesta Brings Data Analytics to PDS2017

600x125.jpg

Data Analytics For Pharmacy owners

We have said this countless times before; pharmacy owners play an unfair game. This isn’t just a maxim we tout to tug at your emotions. The unfair game is the core of why we wake up every day to champion pharmacy ownership. If you think you’re doing okay or getting by just fine, check out some of our pharmacy owners who are nailing data analytics among other strategies and winning the game.

Our winning strategy for lasting success is and always has been, an introspective one. The chances are that any deterioration on the outside will indicate a decay within. What is the first thing you look at when you start assessing your pharmacy business opportunities? Your team, customers, pharmacy data, financial statements, even yourself, should all be audited and tested to bat.

This is why our PDS2017 Keynote speaker is so relevant to our cause.

Paul DePodesta Has Made His Name Creating Actionable Strategies
Based on Data Analytics

During the show, he will get attendees to rethink how their system works by asking what Paul calls the naive question, ”If we weren’t already doing it this way, is this the way we would start?” By applying an analytics-driven mindset to common pharmacy issues, Paul will help PDS Super-Conference attendees rethink:

  • The idea that prescription volume equals pharmacy profits. Would you rather fill 100 scripts at $5 each or two scripts for $250?
  • The tools of the trade. Would you rather keep guessing at who your best customers are or experience tools that will revolutionize the way you visualize your data to target your plan?
  • The resolution that pharmacists must accept any customer and prescriptions that walks through the door. Wouldn’t you rather control where you get your profits instead of being at the mercy of the cash register?

For those unaware of why Paul is a results-driven analytics titan, he is the inspiration for the Moneyball Methodology used in the major motion picture “Moneyball,” starring Brad Pitt. Sound familiar?

He served as Assistant General Manager of the Oakland Athletics from 1999 to 2003. At the time of his hire, Oakland was one of the worst teams in the league, coming off of six losing seasons while posting one of the lowest payrolls in baseball. In an industry entrenched in ingrained thinking and outdated systems, the stagnant team needed the unique management and creative approach that A’s GM Billy Beane and Paul DePodesta brought to the table.

By Paul’s final four seasons in Oakland, the A’s won more regular season games than the New York Yankees, who during the same period spent $350 million more on player payroll than did the Athletics. By his unique approach and commitment to leverage data to maintain a level of unimagined success, he and Billy Beane revolutionized the way baseball teams are built. His work has been recognized by various publications, including Fortune, who named him one of the Top 10 innovators under 40.

At PDS Super-Conference, we’re not just going to make you more money. We’re going to revolutionize the way you see your pharmacy to get you fast results you have never dreamed were possible. Pharmacy data analytics is available to the independent industry and PDS is helping owners stay competitive in an increasingly challenging business landscape.

PDS Super-Conference

 

 

PDS Announces All-Star Lineup for 2016 Business Growth Conference in Orlando

PDS_02-19-15_1049.jpg

 PDS Announces All-Star Lineup for 2016 Business Growth Conference in Orlando

Every year, PDS visionary, Founder, President and CEO, Dan Benamoz, personally selects the most impactful keynote speakers, topics and exhibitors to join us in Orlando for the annual PDS Super-Conference. The 2016 lineup is our best ever with business gurus and trailblazers slated to speak on topics like team leadership, pharmacogenomics, wealth management, pharmacy sales and marketing.

A special invitation from Kevin O’Leary of ABC’s Shark Tank:

10 Reasons to Attend Independent Pharmacy’s Premier Event This Year

PDS_02-19-15_1075.jpg

Independent Pharmacy’s Premier Event

Every day is filled with difficult choices, but choosing which industry event to attend should be easy. The 12th annual Together Toward Tomorrow Independent Pharmacy Business Growth Super-Conference is right around the corner. From February 25-27, 2016, our nation’s most successful and up and coming pharmacy owners will come together to learn compelling solutions and new executable ideas that will set the stage for continuous growth in the year ahead. Today, more than ever before, we must possess the ability to foresee and welcome industry changes as they come – armed with the solutions that will help us win. With that in mind, here are ten reasons you should attend pharmacy’s main event, PDS 2016.

PDS_02-19-15_1075.jpg

1. Three Eye-Opening Days

The 2016 Super-Conference is unlike any industry event you’ve ever experienced. For three days, you’ll step into a space that will give you the right tools to generate ideas and strategically plan your business operations in a way that can’t be done anywhere else. We will dare you to think bigger and better than you ever have before, to seek opportunities and challenge the status quo.

2. Ready to Implement Ideas

What small change can you make that can pay huge dividends right now? The concepts presented at this event will teach you how to operate your business from the position of clarity and control. Our speakers will share their strategic leadership, business management, finance and marketing tools to set the groundwork for your very own robust business model. They will inspire empowered financial decision-making through every stage of the business life cycle.

3. Inspirational Speakers

We’re bringing luminary speakers from pharmacy business management and beyond to inspire you, help you infuse new ideas into your business and provide insight into how you can keep your money where it belongs – in your pocket! Click here to learn more about the 2016 lineup of keynote speakers, which includes Kevin O’Leary from ABC’s Shark Tank.

4. No Clinical Programming

We know that you don’t need another course on diabetic footwear. At the PDS Conference, topics include wealth management, pharmacy leadership, employee development, customer service and culture, increasing pharmacy sales and pharmacy marketing… just to name a few. If you don’t walk away with at least five executable money-saving and money-making ideas, you weren’t listening.

5. Leading Industry Vendors

Connect with the 100+ world-class exhibitors who will deliver state-of-the-art automated pharmacy systems and services that will refine your operations and propel your business into the high-quality profit machine you have always envisioned. Each vendor is cherry-picked for quality and has the PDS stamp of approval.

 

event_networking.png

 

6. The Best Networking in the Industry

You are the company you keep. Interact with the top 20% of pharmacy owners in the country and connect with the most progressive minds in the business. Year after year, participants have said that the value gained from lasting connections alone justifies the trip. You will learn what other pharmacy owners have been doing to become more profitable. Plus, who can resist a chance to unwind and socialize in Florida’s warm weather?

7. Access to Competitive Strategies

The pharmacy industry is ever-changing, from health care regulations to public opinion. In a world in which knowledge is power, what you don’t know CAN hurt you. The 2016 PDS Conference will unravel key data points that will show you how to drive your strategy, soothe your fears about the future, and give your pharmacy a competitive edge.

8. PDS Membership Test Drive

PDS16 is your chance to get up close and personal with current PDS Members and learn about Members-only programming. PDS Performance Specialists and Business Advisors will be giving demos, sharing tips and answering questions. The PDS team will be delighted to share the mechanics behind our unique training programs and the secret sauce that has caused our Members to earn up to 70 times return on their membership investment.

9. Online Speaker Sessions

Over the past twelve years, our keynote speakers have made dozens of groundbreaking presentations. As an added bonus with this year’s Conference registration, you will gain access to 10 brilliant speaker sessions from year’s past. In the weeks leading up to the event, you will have the opportunity to jumpstart your progress by listening to these sessions online.

10. Free Companion Pass

We encourage conference attendees to help spread the word about amazing innovations available for independent pharmacies. Each ticket includes an extra admission for anyone who is interested in gaining a better understanding of the nature, goals and challenges of our industry ($1,795 value). Bring another pharmacy owner and help us move Together Toward Tomorrow.

What changes will threaten your business this year and next? What new revenue and profit opportunities are you missing out on? There is only one way to make sure you are in the know. Register for the most crucial event you will ever attend for your business. Still on the fence? Contact us with your questions.

 

Pharmacy Resolution: Make Networking a Priority

pharmacy_resolution_2_networking_for_blog.jpg

pharmacy_resolution_2_networking_for_blog.jpgNever underestimate the power of networking! It may sound too good to be true, but investing the time to speak with like-minded professionals truly has the power to transform your business. That is why Make Networking a Priority is number 2 on our list of 5 New Year’s Resolutions for Pharmacy Owners in 2016.

Take PDS President and CEO, Dan Benamoz, for example. He attends industry events year-round and always comes back overflowing with new ideas from presentations attended and friendships formed. Whether it’s a profitable new business relationship or a revolutionary program for motivating staff, the benefits of networking are endless.

Why Does Networking Matter for Independents?

When you spend time with industry leaders, you have the opportunity to eliminate trial and error by hashing out your plans with those who have already implemented similar concepts successfully. Taking advantage of the opportunity to network with other pharmacy owners could save you countless dollars and hours. When done properly, you will build a supportive community of professionals who provide motivation and encouragement when you need it most.

Here are three easy tips to help you get started right away.

  1. Develop a Strong Introduction.

Be prepared to deliver an elevator speech that is impactful and concise. You will want to communicate who you are and why you are at the event, with enough information to keep the conversation flowing. You may also want to prepare a few questions you can use as conversation starters.

  1. Manage Your Expectations

When it comes to networking, a little preparation can go a long way. Before heading to the main event, take time to find out who will be in attendance and establish reasonable goals for yourself. For example, plan to meet ten new people and distribute five of your own business cards. Don’t forget that one high-quality conversation is more beneficial than twenty brief introductions.

  1. Practice Often

Networking is a skill that improves with experience. Even the most outgoing pharmacy owners can be slightly nervous when testing out a newly crafted elevator speech. The more you network, the easier it gets, so get started now and practice often. Attend pharmacy trainings in your area, get involved with your state association and register for the most impactful industry conferences.

The #1 Networking Opportunity for Independent Pharmacists

As an independent pharmacist, it’s easy to discount the fact that you are part of a large, impressive community, which is why networking with peers has proven to be an invaluable tool for thousands of pharmacy owners just like you. Make 2016 easier and better by spending time with other independents at the 12th annual PDS Conference. It is a ruthlessly fact-based, what’s-really-working-now event exclusively dedicated to building strength and security in your business and for us all as a collective, today and tomorrow – in a fast-changing healthcare, retail, and e-commerce environment, where the “slow” will die fast!

 

An Introvert’s Guide to Successful Networking

introvert_guide.png

 

 

introvert_guide.png

 

Business achievement often comes down to focusing on your strengths, while working to improve your weaknesses. If you happen to be more shy or introverted than the typical charismatic entrepreneur, don’t worry! Whether you enjoy it or not, networking is vital to the success of your independent pharmacy and with a little practice and preparation, you can become a networking guru. If you’re nervous about an upcoming conference, lunch meeting or party, experiment with these tips.

Manage Your Expectations

Rather than approaching your next social event with fear, manage your expectations by planning ahead. Before heading to the main event, establish reasonable goals. For example, you may determine to meet ten new people and distribute five of your own business cards. Remember that one high-quality conversation is more beneficial than twenty brief introductions.

Practice Your Introduction

Shy people have a more difficult time starting conversations with strangers, but a small amount of preparation can make a big difference. Develop a memorable introduction, also known as an elevator speech, to describe who you are and why your pharmacy is special. You may also want to prepare a few questions you can use as conversation starters. Research the event to find out who will be there and what their interests are, so you will be prepared to discuss relevant topics.

Set a Time Limit

If you are especially nervous about a particular event, plan to stay for a short time only. Instead of planning to stay for the duration, start small by committing to one hour. Showing up is the first step. You may surprise yourself by decidingto stay longer.

Practice Often

Networking is a skill that improves with experience. Even an extrovert can be slightly nervous when testing out a newly crafted elevator speech. The more you network, the easier it gets, so get started now and practice often.

Introverts draw energy from being alone, so taking breaks can help immensely. Next time you feel drained at an industry event, return to your hotel room, go for a walk outside or find a quiet spot in the lobby to decompress. No matter what, do not let a fear of networking hold you back. For introverts and extroverts alike, the advantages of networking far outweigh the risks.


Every year, pharmacy owners of every kind attend the industry’s main event and report that it’s the most valuable thing they do for their business all year long. Don’t miss the opportunity to network and learn from America’s best pharmacy owners at the Independent Pharmacy Together Toward Tomorrow Conference. Tickets are now available.

Click here to learn more and register now.

Share your story with us on Facebook, Twitter and LinkedIn!