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Pharmacy technology

Technology Enables the Human Touch

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Here at PDS, we take pride in highlighting some of our incredible exhibitors. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce Parata. Read on for their sponsored blog post about the benefits pharmacy automation.

Empower Your Employees with Pharmacy Technology

Medicap Pharmacy®, in the Des Moines metro area, has been serving the community since 1980. In the process, it’s been tackling a challenge familiar to independent retail pharmacies: finding the right balance of personal service expected from a community pharmacy and the technology needed to empower employees with tools and time to make the greatest impact. 

“We base our practice on developing relationships with the patients we serve,” says owner John Forbes, RPh. “We work with them on their medications, doing synchronization programs and offering medication therapy management services to help them better understand what they’re taking and to drive more positive outcomes.” 

Medicap pharmacists and techs historically dispensed prescriptions in vials and blister cards, deliver patient education to help customers get the dosages and timing right, and deliver medication synchronization services to create an aligned refill schedule making it possible for patients with multiple prescriptions to reduce trips to the pharmacy for refills. 

Automation Improves Adherence

Taking a proactive approach, John set out to improve adherence safety by researching multi-dose compliance packing options. He chose to add pouch packaging automation, which packages all a patient’s meds in easy-to-open pouches, each clearly marked with a list of the pills inside and the day, date, and time to take them. This makes it easier for patients to know what to take when so they’re less likely to make a mistake. 

“We’ve gotten new patients from our automation,” John asserts. “The increased volume adds to the bottom line. In today’s pharmacy business, margins are tight, so making it up on more volume  is important.” 

“Patient safety is one of the primary reasons I moved to automation,” John explains. “People are more compliant with this kind of packaging. Compliance is at best 60 to 70 percent when they’re using bottles. When medications are in compliance packaging, it can increase up to 80 percent.” 

Customers need to trust their pharmacists, and John says the automation gives patients confidence. “They have a more secure feeling they are taking prescriptions properly,” he says, “and they are less worried about taking their medications.” Plus, it’s more convenient to have all your medications packaged by dose and time of day. “People crave convenience,” he adds. 

An Iowa state legislator since 2013, John serves on the Human Services Appropriations Subcommittee which oversees the state’s Medicaid program. This gives him insight into the cost benefits of medication compliance. 

“Medication errors are a huge problem within our society, and if we don’t get it under control, our whole system will implode,” he explains. “The packager is designed to lower costs by getting better compliance. When you can get people on an adherence program like this you get better outcomes. People are healthier, which reduces overall healthcare costs.” 

John estimates the difference in adherence between traditional packaging and compliance packaging could be as high as 20 percent. These savings can be due to reduced ER visits, hospital admissions, and nursing home transfers. 

Hear from the PDS pharmacy experts and learn more about compliance packaging.

About the Author

Parata provides pharmacy technology solutions to reduce costs, improve health outcomes, and enhance the patient experience by offering the most comprehensive pharmacy automation portfolio with medication adherence packaging, high-speed robotic dispensing technologies, and pharmacy workflow solutions. 

A Quick-Start Guide to Omega-3s

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Here at PDS, we take pride in highlighting some of our incredible exhibitors. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce Oceanblue. Read on for their sponsored blog post about the health benefits of Omega-3s.

A Quick-Start Guide to Omega 3s

Sometimes it can be hard to know exactly when the best time is to start taking steps towards planning for the future. The endless possibilities can leave us feeling lost, while the things that are important to us keeps us pushing forward towards a better future for ourselves and those we care about. In today’s fast-paced society there is no shortage of novelties or distractions, and we can easily neglect the one thing that cannot be obtained with the simple click of a button. We are, of course, talking about our health. 

Improve Your Health with Omega-3s

Good health is one of our most important assets and taking the steps necessary to maintain it does not have to be a complicated or difficult process. Luckily, science has come a long way and we now have a better understanding of how our bodies work than ever before, and while there are no miracle cures or magic potions to fix our problems overnight, there are supplements that can help us in the journey towards better health. By taking care of our heart, mind, eyes, and joints, omega-3s might be just the help we need to make great improvements in the quality of life we can lead.  

Omega-3 has various health benefits – ranging from cardiovascular health, cholesterol reduction, to anti-inflammatory properties that help improve brain function, amongst others. These benefits undoubtedly created consumer demand, and the food and supplement industries responded by marketing omega-3s in everything from gummy vitamins to eggs and yogurt, and even in food and supplements for our four-legged friends. 

Which Omega-3 Product is Right for Me?

With so many options available, the question then becomes: Which omega-3 product is right for me? By selecting a high-quality omega-3 supplement that fits your lifestyle, you can proactively start to improve your health.  When selecting an omega-3 supplement there are a few things to remember: 

  1. Check the Supplement Facts panel to make sure the product contains enough omega-3s.  Some products can be misleading by telling you how much fish oil is in the product … and while fish oil contains omega-3s, not all of the fish oil is omega-3 oils. 
  2. Look for high-concentration omega-3 supplement that pack as much omega-3 oil into a capsule as possible. High-concentration means more omega-3s in fewer capsules.  
  3. Find a product that is pleasant to take so that you can commit to making it a part of your daily routine.  The key to any supplement program is to take it every day and to keep taking it for the long-term. 

There is no definite right way to start taking care of our health, the important thing is to be conscious of our bodies and make a habit out of healthy choices. Omega-3s can be the foundation in which to build a better version of ourselves and enjoy the benefits of a long and healthy life. 

About the Author

Oceanblue believes a great life starts with good health. Their omega-3 products are made using the world’s most advanced technologies to provide the most potent and best tasting omega-3 products available. Visit their website to see the full line of products and to learn more about what omega-3s can do for you! 

Diversify with Supplemental Oxygen

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Here at PDS, we take pride in highlighting some of our incredible exhibitors. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce Boost Oxygen. Read on for their sponsored blog post about how supplemental oxygen can be a unique way to diversify your revenue.

Supplemental Oxygen Can Be A Profit Center For Your Independent Pharmacy

The human body needs three things to survive:

Nutrition

Hydration

Oxygenation

We can survive without food for 3-4 weeks. We can survive without water for 3-4 days. But we can only live without oxygen for 3-4 minutes. There are thousands of products available that address nutrition and hydration, but up until a decade ago few pharmacies offered oxygen-related products, besides the bulky tanks for medical-grade oxygen therapy.

The general public is learning more about the benefits of supplemental oxygen as an all-natural respiratory support product for athletes, senior citizens and people visiting or living at higher altitudes or in humid weather who experience shortness of breath, fatigue, headaches or dizziness due to oxygen deficiency.

Supplemental oxygen has recently become more important to offset the symptoms of facemask fatigue as people wear protective masks for longer periods at work or outdoors. Facemask fatigue can be compared to the effects of hypoxia as masks can restrict your normal oxygen intake.

Why Pure Supplemental Oxygen is so Important

Most people aren’t aware that the air we breathe contains only around 21% oxygen. At higher elevations, that number can be much less. That’s also not taking into account any pollution in the air. The majority of air is comprised of 78% nitrogen. Oxygen is vital for our cells to produce the energy to power our organs, and when you become oxygen deficient you can experience the symptoms of hypoxia.

Now, think about how much regular air you breathe when you’re outside exercising or working out. Every cell in your body is designed to burn oxygen – it’s the basic fuel for cell metabolism. Cut back on oxygen and all of those cellular processes become sluggish… you start to feel fatigued or short of breath. Less oxygen equates to cells losing the energy they need to repair DNA. Your immune system begins to weaken. Your risk of becoming sick escalates. Imagine how much the body could benefit from supplemental oxygen?

The Advantages of Offering Supplemental Oxygen in Your Pharmacy

For pharmacies that fill prescriptions for bulky oxygen tanks, there is often little or no profit margin. The pharmacy owner is often just providing a basic service with no benefit to their business. However, providing portable supplemental oxygen for your customers creates a new profit center. From the consumer standpoint, not everyone qualifies for or needs to be on continuous prescription medical-grade oxygen, but many would like to increase their oxygen level and experience the benefits of supplemental oxygen for many reasons.

The Advantages of Supplemental Oxygen VS. Other Supplements

Supplemental oxygen is all-natural, unlike the stimulants and energy drinks you see at a gas station or grocery store, which promise a quick fix for drowsiness. What they contain are caffeine, sugars, carbs and calories that can be harmful to your health or cause you to crash after their effects expire – forcing you to drink even more to avoid that crash. The same can be said about the effect of coffee on your body. Supplemental oxygen has no caffeine, sugar, carbs, or calories. There is no sugar crash with oxygen. Supplemental oxygen is completely natural and more relaxing and restorative than energy drinks or coffee.

About the Author

Boost Oxygen provides 95% pure “Oxygen To Go” all-natural respiratory support in convenient and portable canisters for your pharmacy customers, no prescription needed. To learn more about Boost Oxygen, visit BoostOxygen.com. For info on carrying our Boost Oxygen products in your pharmacy, email info@boostoxygen.com or call (877) 375-2500.

The Pharmacist eCare Plan: Expanding Patient-Centered Care

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Here at PDS, we take pride in highlighting some of our incredible exhibitors. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce PioneerRx. Read on for their sponsored blog post about the importance of the Pharmacist eCare Plan.

As some of the most readily accessible health care providers, community pharmacists can capture crucial details about a patient’s health care journey that may often be overlooked. They can help in understanding the full picture by analyzing factors like demographics, socioeconomic status, education level, and access to health care. The Pharmacist eCare Plan is a vital tool used for documenting these insights and sharing them with members of a patient’s health care team.  

Why Use an eCare Plan?

Pharmacists can identify a patient’s health barriers outside of just the numbers shown on a screen. An eCare Plan compiles these factors into a concrete set of goals and actions to improve a patient’s overall health outcome. Using eCare Plans streamlines communication by collecting this data in a standardized format that can be easily shared between health care providers. This way, everyone who interacts with a patient will know their full health story and be able to make more informed decisions. 

eCare Plans are crucial for keeping track of a patient’s progress as part of the Pharmacist’s Patient Care Process – a method for providing patient-centered care through collaboration, communication, and documentation. The cycle flows through 5 steps:

  1. Collect: Gather objective and subjective information on a patient including medical history, current prescriptions, lifestyle habits, and other social determinants of health.
  2. Assess: Analyze the information to determine the effectiveness of any current medications and identify any gaps in patient care, such as opportunities for vaccination or other preventative health services. 
  3. Plan: Create a personalized plan of action by outlining a detailed list of Care Goals for the patient.
  4. Implement: Take concrete steps to work towards achieving the patient’s goals and document all Care Actions that are taken.
  5. Follow-Up: Monitor and evaluate the effectiveness of the plan and modify it as needed. 

Benefits of eCare Plans

Utilizing care goals and care actions in a pharmacy is important for providing a holistic, personalized level of care. In addition, pharmacies who submit eCare Plans to CPESN can be reimbursed for their value-based clinical services. Properly documenting and tracking all the steps taken to reach a patient’s health goals makes it easier to demonstrate the true value of the additional services provided. Each eCare Plan includes a payer section that acts as a means of claims submission for the pharmacy. 

The benefits of implementing eCare Plans in a pharmacy setting are valuable for both the patient and the pharmacy. Expanding the use of eCare Plans will help to improve patient outcomes and reimburse independent pharmacists for practicing value-based care. 

About the Author

PioneerRx is committed to saving and revitalizing independent pharmacy. With unmatched customer support and continuous updates, PioneerRx Pharmacy Software equips pharmacies to thrive in a clinical, patient-centered future. By implementing suggestions from users and paving the way for leading industry trends, they empower pharmacies for continued success and improved patient outcomes. See why PioneerRx is the most installed independent pharmacy software: 

Additional note from PioneerRx:  eCare Plans are built into the PioneerRx software. You can document Care goals and actions, and then the software will automatically create an eCare Plan for you to submit it to CPESN from within your patient profile. 

Don’t Undersell Your Value

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Here at PDS, we take pride in highlighting some of our incredible partners. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce RxGenomix. Read on for their sponsored blog post about the importance of solution selling and showing your patients how much you have to offer.

Do you  provide value for your patients? Do you save them money? Do you make your patients’ lives better? I’m sure you do. Your pharmacy services and medical knowledge are valuable. But do you enjoy selling your services to your patients? Probably not. Very few pharmacists do, but for pharmacists to advance their standing as healthcare providers, they may need to do just that. But how?

Stop Underselling Yourself

The personality of a pharmacist is rarely that of a salesperson and, unfortunately, that results in a lack of awareness of the value pharmacists bring to their patients. Value has been underappreciated and squeezed out in today’s pharmacy models, so we need to be looking for new ways to apply this value.

In Solution Selling: Creating Buyers in Difficult Selling Markets, a book by Michael Bosworth, the author points out how we can identify a latent pain in an individual and provide a vision for a solution based on our capabilities. Now, not everyone will be looking for a solution to a problem, so the key lies in identifying what services you offer that may not be well understood by your patients (MTM, durable medical equipment, pharmacogenomics, etc.), recognizing who might be in need of a solution to a problem, and starting the conversation.

Connect with Your Patients Through Solutions

Bosworth lays out a grid to help structure a conversation that starts with diagnosing the reasons for the pain (which, in our case, could be actual pain or a negative condition such as high blood pressure). Once you can identify what causes the pain, your conversation with the patient can move into exploring the impact of the pain, how others are affected and how that pain changes the patient’s life and the lives of those around them.

  • Is it costing them money and causing financial stress?
  • Is it affecting their quality of life?
  • Does it limit their activity and their ability to be present and active at work or in their family life?

Finally, once the scope of the pain’s impact is clearer, the pharmacist can match their expertise to the pain and present some potential solutions. This kind of structure can help you clarify your patients’ pain, allow them to see its real impact and then present some possible solutions tied to your capabilities. It turns selling into a simple conversation initiated by a healthcare provider that has something valuable to offer.

Be Prepared, Don’t Get Discouraged

Everyone has their own process for making decisions about buying something new, so don’t take it personally if you meet resistance to something new, especially as the price tag goes up. It may take multiple attempts or offerings. You should also be aware that a buyer’s anxiety will go up the closer they get to making the decision, so don’t let that discourage you from trying to work toward a solution. And, finally, believe in yourself as someone who has something valuable to offer. Successful salespeople aren’t just smooth talkers; they are prepared. You have been preparing to help your patients from the first day of pharmacy school. Believe in your ability to make it happen and show your patients just how much you have to offer.

 

About the Author

Written by Cari Lalande, PharmD, Director of Clinical Pharmacogenomisc. RxGenomix is a comprehensive pharmacogenomics (PGx) solutions company created to empower pharmacists to apply PGx in their practice to improve patient care while reducing overall costs. RxGenomix provides the education, training, materials, research, in-depth analytics, connective technology, delivery tools, and laboratory support needed to easily access and effectively apply PGx testing to pharmacy practice.

Telemedicine, Point-of-Care Testing, and Your Pharmacy

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Here at PDS, we take pride in highlighting some of our incredible partners. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce Physician 360. Read on for their sponsored blog post about the importance of telemedicine and point-of-care testing.

With the recent outbreak of COVID-19 (the global coronavirus pandemic), telemedicine has seen a surge in both popularity as well as deregulation. As Americans, and the majority of the world, are all practicing social distancing in an effort to “flatten the curve,” telemedicine has been given a chance to prove it’s utility to a record number of consumers who may previously have been reluctant for any number of reasons.

Telemedicine

Telemedicine is the use of telecommunication and information technology to provide clinical health care from a distance. Telehealth is an umbrella term that includes, but is not limited to, telephone calls, remote patient monitoring, video consults and store-and-forward imaging (capturing an image or video for review by a healthcare provider at a later date). The global telemedicine market was valued at $40.11B in 2018 and is expected to reach $148.32B by 2025. While the number of patients using telemedicine services is rising, only about 8% of the US population has ever tried it. With 92% of the market still untapped, the potential for telemedicine is immense. Below are some of the many benefits of using telemedicine:

  • Increases access to care – Distance and travel time between patients and care providers can limit access to care. Telemedicine can overcome geographic barriers to healthcare and be particularly beneficial for patients in medically under-served communities or rural geographical locations where clinician shortages exist.
  • Reduces healthcare costs – Telemedicine can increase efficiency of care, reduce expenses of caring for patients, and can even keep patients out of the hospital.
  • Improves patient engagement and satisfaction – Telemedicine makes it easier and more convenient for patients to stay healthy and engaged in their health care. Patients love the convenience and flexibility with their providers.
  • Improves provider satisfaction – Telemedicine can improve job satisfaction by making it easier for providers to meet with patients. This makes it easier for them to balance their work and family life.

Point-Of-Care Testing (POCT)

“Point-of-care” testing, also known as remote testing, rapid diagnostics, near-patient testing, and satellite testing, is any kind of medical test that is not done within a laboratory setting. Point-of-care testing might be done at a health clinic, at home, in an ER room, in an ambulance, at an accident scene, on an airplane…or most importantly, at your pharmacy! Many point-of-care tests can give a patient results (and in some cases diagnoses) in very little time so that treatment or a consultation can be provided quickly.

Your independent pharmacy is the perfect place to offer these point-of-care tests, as patients will often visit their local pharmacy at a time when they are symptomatic and need care the most.

POCT and Your Pharmacy

Pharmacists interact with patients more than any other stakeholder in the healthcare system and in many cases, you are the healthcare safety net for your community. Therefore, it is very important to provide the services and guidance that your patients need and deserve. Point of Care Testing kits are top of mind and Physician360, has a wide array of testing kits you can offer your patients. The latest news is their flu telemedicine kits now come with a complimentary COVID-19 screening to patients during their flu consultation. Patients get 2 in 1: a full evaluation for flu AND a screening for coronavirus (COVID-19) during their telemedicine/video consultation.

Physician 360 now offers a Rapid COVID-19 Test for the qualitative detection of IgG and IgM antibodies to SARS-CoV-2. A member of your pharmacy team can perform the simple finger-stick test for your customers, then walk them through connecting to a Physician 360 medical provider, who can interpret their results during their telemedicine consult.

With the COVID-19 pandemic your patients may also be experiencing other ailments such as Strep, flu, UTI and anemia all of which have available test kits that come with telemedicine consults. At a time when your patients are social distancing and can eliminate one more trip to a provider’s office, these test kits are an excellent solution.

Thank you for being on the front lines and serving your community passionately in a time of need. Now is the time to add to that excellent service with point-of-care testing and telemedicine.

 

About the Author

At Physician 360, we are working tirelessly to provide your pharmacy with the tools you’ll need to weather this global storm. Partnering with Physician 360 allows your pharmacy to increase access to care, reduce healthcare costs, and improve patient engagement and satisfaction. You can completely rebrand your pharmacy as an urgent care equivalent all while making your community healthier and happier. By joining efforts with Physician 360, you can provide your customers with telemedicine, point-of-care testing, and convenience all in one. If you haven’t already, join us on the front lines of this telemedicine revolution!

How to Create a New Habit

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Here at PDS, we take pride in highlighting some of our incredible exhibitors. We know these companies have the potential to revolutionize pharmacies just like yours through their products and services. We’re excited to introduce Optavia. Read on for their sponsored blog post about creating new habits.

Why are your habits important? The answer is self-evident. We are the product of our daily choices that over time, become our habits. The accumulation of our choices and habits determine not only our health trajectory, but the trajectory of our life as well. Never were habits more important than in these turbulent times when we have been challenged to learn new ones that can be life-saving.

We can change if we want to, by learning new choices and habits. The power is in the choices we make: the fully conscious choices that serve our best interest. Importantly, we will only make new choices and create new habits if we want to. We begin by asking ourselves what we want and then making what we want a priority.

This sounds simple enough so let’s use an example of creating a new healthy habit: Taking a walk for 15 minutes a day. To create anything new it is essential to do four things and write them down! This is how you keep yourself accountable.

Steps to Creating a Healthy Habit

First: my Current Reality (CR) which in this case is no daily walks.

Second: my goal or Desired Outcome (DI) is to walk for 15 minutes a day, before work.

Third: the choices I will make, the Action Steps I will take to reach my goal.

Fourth: A timeline. The time I give myself to reach my goal and that can vary of course depending upon the goal. In this case, you may start with walking for 5 minutes. This is what my plan would look like:

Desired Outcome: Walk 15 minutes a day before work

 

Timeline: 1 week

Action Steps:

Head out the by 6:10 and walk for 15 minutes

Put sweatpants and sweatshirt in bathroom

Put walking shoes by my bed (this is a cue, a reminder)

Set alarm for 6:00 am

 

Current Reality: I’m not taking walks currently. I usually get up at 6:30 am, get ready and go to work.

This is called a Structural Tension Chart (we’ll explore this more next time!). It can be very helpful to help you prioritize what it is that you want to achieve or create.

When you are clear about your current reality, what you want to create and know the action steps to take to reach your goal, you can. Whether that goal is walking more, losing weight and creating a healthier life and strengthening your immune system or creating more revenue options for your pharmacy that are independent of PBMs and ICD-10 codes, you can reach those goals by creating new habits and using structural tension to help you.

About the Author

Dr. Mark Nelson & Dominic Tarinelli are PDS Partners and share a virtual (no contact) evidence based weight loss and wellness program that creates health for your patients and revenue and profits for your #pharmacy. No PBMs, no billing, no ICD-10 codes, and no inventory. Our program and business are done completely virtually, without in-person patient contact. While at home, patients lose weight, improve their overall health and strengthen their immune system. Our program is evidence-based, and meals and program materials are delivered to your patients’ door. Learn more at pharmacywellbeing.com.

You can also check out the latest podcast featuring Dr. Mark Nelson on Optimal Health Life Transformation.

The Neuroscience of Sales: Amanda Gore

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If you’re an independent pharmacy owner, you might already have an idea of how “sales” is supposed to look. Maybe you picture a man in a suit with slicked-back hair who uses every technique in the book to get someone to buy.

We get it: salespeople and selling have a terrible reputation. But the fact remains that if you are running an independent pharmacy, you are, by default, in sales. Selling is a form of communication, and a necessary skill you need to learn if you want to level up your business.

Read on to learn Amanda Gore’s emotional approach to sales and how she uses neuroscience principles to understand human behavior. Hear from Amanda Gore at the 2019 PDS Super-Conference, as she discusses how to connect, educate, and leverage non-traditional sales skills to influence audiences in a way that builds trust and grows your pharmacy.

The Name of the Pharmacy Game: Adaptability

Before we dive into discussing sales skills, keep in mind that owning a business is difficult and you’ll face obstacles that will discourage you. In the independent pharmacy industry, you’ll have to deal with things that are beyond your control, such as legislation, opaque pricing, and reimbursement structures.

There’s no way around it: it’s the price you pay to be an entrepreneur. The solution?

Staying adaptable and learning new skills that will impact growth in your business. Effectively and ethically ‘selling’ your services, ideas, and products is the next evolution for independent pharmacy.

Developing a Modern Sales Mindset 

The first step to mastering sales is getting rid of any preconceived notions. Remember, selling is not about not “manipulating” people to do something. The truth is that you’re always selling. When you’re pitching new ideas to your team or working to increase signups for a pharmacy program, you’re selling.

To be more effective, you must change your perception of your pharmacy patients. Picture everyone that comes into your business as someone that needs your help and the expertise of your pharmacy team. Your pharmacy is not merely a place to get prescriptions filled–it’s a crucial part of the neighborhood where people go to be happy and healthy.

If you have a product that you genuinely believe will help solve your friend’s problem or cure their illness, wouldn’t you do everything you can to convince them to buy it?

Listen Properly (Hardly Anyone Does) & Create Non-Verbal Connections

With the rising popularity of social media, we’re more connected than ever before. However, many of us are still unable to develop real human connections. That’s why as an independent pharmacy owner, you must practice ‘true listening’ with your patients.

Real listening is about…

  • being present with everyone you interact with: your patients, your team, or your prescribers.
  • striving to understand what the other person is trying to convey.
  • paying attention to the other person’s body language, making eye contact, smiling, and giving them your undivided attention.

You’ll realize that just by caring about the subject and addressing your customers’ concerns, your patients will find their way back to your pharmacy time and time again.

A New Way of Thinking 

Your independent pharmacy is a cornerstone in the community. Every day, people are placing their health and wellness in your hands. The personalized care you provide for the community IS the competitive advantage against chains and big-box retailers.

Embrace your role and start connecting with your patients. You can ethically affect positive change in the health and wellness of your community without sacrificing profitability. It’s your duty and responsibility as an independent pharmacy owner to learn how to sell, so you can help solve your customers’ problems.

Sales Skills for Pharmacy Owners 

Independent pharmacies face challenges and roadblocks at every turn, and the need to implement non-traditional revenue streams is greater now than ever. But how can you and your team overcome the difficulty of approaching doctors, administrators, and even patients with your collaboration ideas? How can you do that comfortably and ethically?

The skill you need: Sales. Professional, non-traditional sales skills. 

Learn how to effectively communicate and sell to the audiences that are critical to the success of your business, specifically prescribers, practice managers, patients, and even your own team.

PDS is proud to bring you the Annual Pharmacy Business Super-Conference with three days of actionable content. Independent doesn’t mean alone. Gain the knowledge and strategies shared by 1,600+ thriving pharmacy owners.

How to Use Persuasion to Increase Patient Buy-In

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Are you looking to increase your number of patient transactions? How about getting patients to take advantage of your unique products and services? The most straightforward and practical answer is to use the subtle art of sales.

There is often a negative association with the word ‘sales.’ Hearing the word ‘salesperson’ likely conjures up some particular images and ideas for most people. In the best light, they are of a typical salesperson, aggressive, pushy at one end, and ‘con-artist’ or manipulative at the other.

If you’re thinking that you’re ‘selling’ to your patients, frame it another way. The fact is that you’re doing a very important job in the community by helping them solve their health and wellness problems.

Imagine if your best friend tells you he’s struggling with a problem, and you have a solution, wouldn’t you speak up and say something about it?

If you have a product or service that can help others, it is your moral obligation as a healthcare provider to share it with them.

The rest of this post will cover how you can use Dr. Cialdini’s principles of persuasion to communicate new treatment options to your patients and increase sales.

Scarcity: Patients Love Limited-Time Deals (And Things They Have Less Of)

Leverage the emotional impact of FOMO (or the fear of missing out) to increase sales.

To apply this principle to your pharmacy business, offer limited-time deals for different audiences.
Scarce products and offers feel exclusive and valuable to consumers.

One way to showcase a limited time product is by placing it in a smaller end-cap area with signage that conveys urgency and scarcity.

When you’re discussing the product, highlight what they stand to lose by not taking action and speak to the specific issues the patient might be experiencing.

You can also experiment with offering exclusive perks reserved only for top customers. Once people realize that being a repeat customer comes with rewards, they’ll be more ready to act on purchases. In turn, you’ll increase revenue and often, your average transaction value as well.

Assure Your Patients You’re An Expert

Make sure you establish your credibility to your customers.

Why? Although we’ll never admit it, we want others to tell us exactly what to do. Especially by experts that we trust. You can do this by making recommendations, displaying your certifications where your patients can see them, and answering any questions your patients might have.

If you show that you and your team are trained experts, your patients will also be more willing to try new products or services that you recommend.

Offer events and classes that educate your patients, if you continually provide value around healthcare and wellness, your pharmacy will soon be known as a healthcare destination for the community.

People discuss excellent and awful experiences. If you’re providing great customer service, you can bet that you’ll start seeing the referrals come through the door. High patient satisfaction and experiences will ultimately drive more sales.

Consistency Is Key: Start With Small Commitments for Big Sales

When you’re selling something (especially if it’s a high-ticket item that people don’t buy on impulse), try to get your patient to commit to something small first.

As a pharmacy owner, this could be a free trial or samples of new products.

After they agree or “say yes” to you once, they’ll be more willing to “say yes” again to stay consistent with their previous action.

If you use this principle, you can break down many of the barriers your patients have when shopping, and over time, your patients will agree to bigger and more expensive recommendations.

The important thing to remember is to nurture your relationship with them and get several “yeses” first.

Influence at Work: Building a Better Pharmacy 

Remember, using these principles to influence your patients isn’t wrong if you’re applying them ethically. Your mission as a healthcare professional is to help people who come to you with health and wellness challenges.

In fact, if you master ethical persuasion, you’ll be able to improve the lives of patients you wouldn’t have been able to otherwise.

PDS is proud to bring you the Annual Pharmacy Business Super-Conference with three days of actionable content. Independent doesn’t mean alone. Gain the knowledge and strategies shared by 1,600+ thriving pharmacy owners.

 

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