When you regularly attend business and social events, especially those related to the pharmacy industry, people will begin to notice you. That’s great news for both you and your pharmacy. Being more visible in your community and getting noticed by other business owners, community leaders and peers can be beneficial to your career and your bottom line, a major perk of networking. How so?
When you’re successfully networking, you are:
Communicating Outside of Your Four Walls
When you’re networking, you’re having one-on-one conversations with real people. And those people are potential partners and customers. Any time you are available to share advice, answer questions, or simply talk, you are building your credibility in the eyes of others. If someone knows they have an open line of communication with you, they’re much more willing to consider your place of business.
Casually Sharing Information About Your Pharmacy
When you’re out at parties and networking events, don’t keep your pharmacy a secret. After all, it’s a big part of your life. Be tasteful, but market your pharmacy casually by talking about the value you deliver to your customers. You must promote your business to succeed. You should always think about subtle ways to market your pharmacy without necessarily selling. Create awareness about the value you offer without being pushy or offensive.
Making Valuable Introductions
An easy way to increase credibility is by associating with well-respected individuals and helping others. When people in your network express a particular need, try and connect them with credible contacts who can potentially help them. If you make quality introductions, those in your social or professional circle will see you as a valuable connection and probably think of you next time they need a pharmacy.
Those who regularly network are typically people who are comfortable speaking with others and have engaging and dynamic conversations. If you have a talent for delivering valuable information in an entertaining way, be sure and look for as many opportunities as possible to meet new people. Over time, fellow networkers will likely see you as a respected contact and resource when they need information.
Telling Your Story
In casual conversations, share how you got into the pharmacy industry or why you decided to open your own store. When others learn more about your journey, they will be more compelled to support you and contribute to your success. People want to work with businesses they feel connected to, especially for personal items and prescription medications.
When you put yourself out there, meet new people, and have stimulating conversations, others will gain confidence in your ability. They may think of your pharmacy when they need advice about which medicines to take or when someone in their family is sick, because they believe they can trust you.
If you’re still not sure if professional networking is right for you, or you need some expert advice on how to succeed, download our free eBook Networking 101 for Pharmacy Owners. This eBook was created specifically for pharmacy owners, principals, and managers of independent or community pharmacies. You can be sure the topics here will apply to you. Don’t waste another night at home watching TV, get out in your community and start networking!