Marketing 360 Training

Independent Pharmacy Marketing Solutions

For independent owners, marketing your pharmacy can feel like a daunting task. How do you train your staff. What should your budget be? How can you fit it in with everything else you need to? Leaving your pharmacy’s growth to chance is not a plan. Time are tougher now, meaningful growth won’t happen all by itself. A marketing strategy will help your pharmacy become top-of-mind with existing patients while showcasing your services to bring new patients through your front door.

Our two-day Marketing 360 training course simplifies these hurdles for independent pharmacy owners and marketers. Attendees will leave with the skills to improve the marketing within your 4 walls and to your greater community.

Marketing 360 Session

Spring 2019 | May 3-4, 2019

Durham, NC

Learn how to effectively and cost-efficiently market your independent pharmacy using tools ranging from inside your 4 walls to digital media. This course will focus on strategies to drive business quickly and methodically. This 2-day live training is appropriate for whomever has been charged with marketing your pharmacy business.

Who Should Attend Marketing 360 Training?

  • Pharmacy Owners
  • Marketers

Marketing 360 Training is available
exclusively to PDS Members

Pricing for Marketing 360 Training

  • FREE for Elite and Premier Members
  • $250 List Price

At Marketing 360 we’ll…

Pharmacy Marketing 360
  • Walk through the key elements needed to create a comprehensive marketing strategy.
  • Define your target audience to achieve effective advertising and marketing campaigns.
  • Discuss best practices for doctor detailing, networking and leveraging other local businesses.
  • Identify potential niches and ways to attract new patients.

Top Benefits

  • Develop audience personas for your ideal customers by outlining who they are, where to find them, and how to market your services to them.
  • Discover how to best utilize the physical space in your pharmacy through a 4-walls evaluation, then create a delightful customer experience that fosters fans.
  • Outline marketing strategies that target defined audiences and utilize all forms of available media.
  • Learn the key components for developing a yearly marketing plan.

Financial Impact

  • Use your time and pharmacy marketing budget more efficiently by becoming laser focused in your efforts.
  • Increase business by implementing the most effective marketing strategies for your pharmacy.
  • Shift the mindset from satisfying everyone in the community to being an expert for specific groups of customers that are highly profitable.

Facebook Live: Marketing360

Not A Member?

Our comprehensive suite of courses will address all your training and team development needs from leadership to technician training. PDS also has developed a full offering of pharmacy specific niche program trainings that are sure to benefit your patients and to increase your profits.

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